PPC Management Services
Paid campaigns and the landing pages they point to, run by one accountable team.
Who this is for
If any of this sounds like you, we should talk.
Your agency manages ads but not outcomes
Clicks go up, leads do not. When you ask why, the answer is always the website. You want one partner who owns the ad and the page it lands on.
You are spending real budget with no structure
Campaigns grew organically over years. Duplicate keywords, overlapping audiences, no negative lists, no naming convention. You need an account rebuilt on fundamentals.
Your tracking cannot be trusted
Conversions double-count, offline sales never make it back to the platforms, and every channel claims the same revenue. Decisions are guesses until measurement is fixed.
You are scaling and CPCs are climbing
What worked at a small budget breaks at a bigger one. You need smarter segmentation, better creative rotation, and landing pages that lift conversion rate as costs rise.
What changes for you
Outcomes you can point to, not features you can ignore.
- A paid account structured around your revenue model, not around what is easy for the platform to spend.
- Landing pages designed and built in-house for each campaign, tested and iterated as part of the retainer.
- Conversion tracking you can defend: deduplicated events, offline conversion imports, and channel-level reporting in GA4.
- Wasted spend cut through negative keywords, placement exclusions, and audience pruning, verified in the search terms report.
- A weekly decision log so you always know what changed, why, and what it did.
What is included
Scope, organized by phase.
Audit (Phase 1 of 3)
Phase 1
Audit
What we lock down in this phase before moving on.
- Full account audit across Google, Meta, and Microsoft Ads
- Conversion tracking and GA4 measurement review
- Search terms and placement waste analysis
- Landing page conversion review for every active campaign
How an engagement works
From hello to handoff, step by step.
Account and funnel audit
You grant read access to your ad accounts and analytics. We audit structure, spend, tracking, and every landing page in play, then deliver a ranked findings list.
Measurement first
Before touching bids, we fix tracking. Deduplicated conversions, enhanced conversions, and GA4 alignment, so every later decision runs on real data.
Structure rebuild
We rebuild campaigns around your products and margins, with clean naming, tight ad groups, and negative lists that stop obvious waste on day one.
Landing pages in-house
Our team designs and builds dedicated landing pages for each campaign. Message match, fast load, one job per page. No handoffs to a separate web vendor.
Test and iterate
Weekly optimization on the ad side, continuous testing on the page side. Every change logged, every result checked against the platform and GA4.
Report and reforecast
Monthly reporting against targets you agreed to, plus a rolling forecast so budget conversations happen before overspend, not after.
Case study
Asal Collective
One accountable partner from ad click to checkout. Campaign learnings feed directly into storefront changes, and store data feeds directly back into targeting.
A Dubai womenswear label needed paid traffic that actually converted, not just impressions. Running ads through one vendor and the store through another would have split accountability the moment results dipped.
WitsCode built and launched the Shopify storefront with a localized UAE checkout (Apple Pay, Tabby, Tamara), then stayed on as the paid ads and social partner. The same studio that engineered the store now runs the campaigns pointed at it, so landing experience and ad strategy move together.
Why us
What you get with WitsCode that you don't get elsewhere.
We build the funnels we send traffic to
Most PPC agencies stop at the ad. We design and build the landing pages in-house, so message match, page speed, and conversion testing are part of the same retainer.
Measurement before optimization
We will not scale spend on broken tracking. Deduplicated conversions and GA4 alignment come first, so results are real, not double-counted.
A decision log, not a dashboard dump
Every week you get what changed, why, and what happened next. You can audit our thinking, not just our charts.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Frequently asked
Questions before you reach out.
PPC management covers strategy, campaign builds, keyword and audience research, bid and budget management, ad copy and creative testing, negative keyword upkeep, conversion tracking, and reporting across platforms like Google, Meta, and Microsoft Ads, and at WitsCode it also includes designing and building the landing pages your campaigns point to. That last part is the difference between managing ads and managing outcomes.
A PPC agency brings cross-account pattern recognition, dedicated hours, and platform specialization that a single in-house marketer rarely has time to build, while in-house teams bring product knowledge and speed on approvals; most growing companies get the best result from an agency running execution with a sharp internal owner setting priorities. We work in that model by default.
We manage Google Ads (Search, Shopping, Performance Max, YouTube), Meta Ads (Facebook and Instagram), and Microsoft Ads, and we recommend the mix based on where your buyers actually are rather than spreading budget thin across every channel. Most engagements start on one or two platforms and expand only after those are profitable.
Expect meaningful signal in 4 to 6 weeks and a fair verdict on the program at 90 days, because the first weeks go to fixing tracking, rebuilding structure, and exiting platform learning phases before optimization compounds. Anyone promising profitable results in week one is either inheriting a healthy account or overpromising.
Because the landing page controls conversion rate, and conversion rate controls whether any amount of bid optimization can make the math work; when the ad and the page are owned by different vendors, every underperforming week turns into finger-pointing instead of a fix. Owning both lets us test the full click-to-conversion path as one system.
No. We work on rolling monthly retainers after an initial 90-day commitment, which is the minimum honest window to rebuild an account, fix measurement, and prove direction. After that, the results are the retention strategy. You keep full ownership and admin access to your ad accounts either way.
Yes. We can run campaigns into your existing pages and will audit them as part of onboarding, but where a page is capping performance we will show you the data and propose a rebuilt version, since in-house page builds are included in how we work. You approve every change before it ships.
Ready for PPC where one team owns the click and the conversion?
Start a project. We will audit your account and tell you, in plain numbers, where the waste is.