Your Shopify store is live. Now make it convert.
We turn underperforming Shopify stores into revenue engines. Speed, checkout, product pages, app audit, A/B testing. Data-driven, not guesswork.
250+ projects shipped
Who this is for
If any of this sounds like you, we should talk.
Your traffic is fine, your conversion is not
Paid ads are bringing visitors. The store loads, the products look good, but the conversion rate is sitting below 2 percent and you do not know which lever to pull first.
Your Shopify store is slow on mobile
Core Web Vitals are red. Mobile load times are pushing past four seconds. You know speed costs you sales and you want it fixed at the theme and app level, not patched with another plugin.
Your checkout is leaking revenue
Add to cart is healthy, checkout completion is not. You see the abandonment in your funnel and you need someone to find the friction and remove it.
Your app stack has gotten out of hand
You have 30 plus apps installed, half of which you do not remember enabling. They are slowing the store and double-firing tracking. You need an audit and a cleanup.
What changes for you
Outcomes you can point to, not features you can ignore.
- A measurable lift in conversion rate, often in the double digits within the first quarter.
- Mobile load times under two seconds and Core Web Vitals in the green.
- A checkout flow with the friction removed and abandonment metrics moving the right way.
- An app stack reduced to what actually earns its place, with the performance penalty cleaned up.
- A documented A/B testing roadmap so the work compounds instead of stopping at the audit.
What is included
Scope, organized by phase.
Discovery (Phase 1 of 5)
Phase 1
Discovery
What we lock down in this phase before moving on.
- Full Shopify CRO audit (60 plus points)
- Analytics review (GA4, Shopify Reports, heatmaps)
- Funnel analysis from landing to checkout
- App stack audit and performance impact review
- Prioritized recommendations with expected impact
How an engagement works
From hello to handoff, step by step.
Discovery call
You share access to analytics and the store. We ask the questions that frame the real problem (not just the symptoms).
Full CRO audit
Within two weeks you get a written audit covering speed, checkout, product pages, app stack, and tracking. Each finding has expected impact and effort.
Prioritized roadmap
We rank the work by impact and effort. You approve the first phase. We do not start work without alignment on what wins look like.
Implementation sprints
We ship changes in two week sprints, with each sprint focused on a measurable hypothesis. You see results in real metrics, not vanity dashboards.
Test, measure, iterate
A/B tests run where the change is risky or the impact needs proof. We document what worked, what did not, and what to try next.
Monthly reporting and roadmap
Each month you get a report on what shipped, what moved, and what is next. The work compounds instead of stopping at the audit.
Case study
Meltrons
- Problem
- Meltrons was running paid ads into a Shopify store that was converting below category average. Mobile performance was hurting, the product page was not closing the sale, and the team did not know where to start.
- What we built
- We ran a full CRO audit, then shipped in phases: theme performance work, a redesigned PDP with social proof above the fold, a cleaner cart, and a checkout audit that removed three friction points. App stack got trimmed. Tracking got rebuilt for clean attribution.
- Result
- Conversion rate lifted by 40 percent within the first quarter. Paid ad ROAS improved in parallel because the same traffic was suddenly worth more.
Why us
What you get with WitsCode that you don't get elsewhere.
Documented 40 percent conversion lifts
We have done this. Meltrons is the public case study. The patterns that worked there carry into every Shopify store we touch.
Engineering plus CRO in one team
Most CRO agencies hand recommendations to your developer. We diagnose and ship in the same room. Faster turnaround, fewer telephone games.
Data-driven, not guesswork
Every change has a hypothesis, a metric, and a post-launch read. We do not chase trends or apply checklists blindly. We work the funnel.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Free download
Shopify CRO audit checklist
The 10 things most often killing Shopify conversion rates. Pulled from the same audit we run on paid engagements. Use it on your store.
Frequently asked
Questions before you reach out.
Ready to turn the traffic you already have into more revenue?
Tell us about the store and the current conversion rate. You will get a scoped proposal within 48 hours.