Shopify Development Company
Custom Shopify stores for D2C brands that need speed, conversion, and a checkout that closes.
Who this is for
If any of this sounds like you, we should talk.
You launched on a theme and outgrew it
Your store works, but the template is fighting you. Custom sections take a developer, the checkout looks generic, and every change risks breaking something else.
You have a Figma file and need it shipped pixel perfect
Your designer handed off a brand-defining storefront. You need a custom Shopify theme that matches the file, not a Dawn fork with your logo dropped in.
You sell at Shopify Plus scale
You need scripts, checkout extensibility, B2B portals, multi-currency, and headless options. You want a partner who knows what Plus unlocks and how to use it.
You are migrating from another platform
You are leaving WooCommerce, Magento, or BigCommerce and you do not want to lose product data, customer accounts, SEO rankings, or sales during the cutover.
What changes for you
Outcomes you can point to, not features you can ignore.
- A storefront that loads in under two seconds on mobile, where most of your traffic actually lives.
- A custom theme that matches your brand and removes the visual ceiling of off-the-shelf templates.
- A checkout flow tuned for conversion, with the friction points removed before launch.
- Clean, documented code your next developer can pick up without rebuilding from scratch.
- A store that ranks because the technical SEO was built in, not bolted on after launch.
What is included
Scope, organized by phase.
Discovery (Phase 1 of 5)
Phase 1
Discovery
What we lock down in this phase before moving on.
- Brand and audience review
- Competitor teardown of three stores in your category
- Technical audit of any existing store, data, or apps
- Conversion goals and success metrics defined
- Scope document and timeline
How an engagement works
From hello to handoff, step by step.
Discovery call
You walk us through the brand, the goals, and the constraints. We ask the questions that surface what the brief did not cover.
Scoped proposal
Within 48 hours you get a written scope, milestones, and a delivery window. No vague estimates, no scope creep buried in fine print.
Design and architecture sprint
We align on theme direction, app stack, and data structure. You approve the plan before a single line of Liquid is written.
Build in two week sprints
You see progress in a staging store every Friday. Feedback goes into the next sprint, not a black box.
Launch with a checklist
We run the same 60 point pre-launch QA on every store. Redirects, tracking, payment tests, performance, and accessibility all signed off before cutover.
Handoff and optional care
You get documentation, admin training, and the option to keep us on retainer for ongoing work. No lock-in.
Case study
Asal Collective
A live Shopify storefront that expresses the brand and converts UAE shoppers, now backed by an ongoing WitsCode partnership across SEO, social, and paid growth.
Asal Collective, a Dubai womenswear label, needed a storefront that matched its refined, minimalist identity while working as a credible UAE ecommerce operation, with local AED pricing, regionally familiar payments, and merchandising that mirrors how its customers actually shop.
We designed and built the store on Shopify. A calm, considered storefront with dual-axis browsing, by garment type and by occasion, a localized UAE checkout that pairs Apple Pay and cards with Tabby and Tamara split payments, free UAE delivery surfaced as a core promise, plus wishlist, search, and self-serve order tracking.
Why us
What you get with WitsCode that you don't get elsewhere.
Custom themes, not template skins
We build from Figma or from scratch. You get a storefront that looks like your brand, not a Dawn variant. Every section is custom, every interaction is intentional.
Conversion baked in, not bolted on
Every store ships with the CRO patterns we build into brands like Asal Collective. Fast product pages, social proof above the fold, a clean cart, and a checkout tuned to your market, including the localized payment methods your region actually uses.
Code your next developer will thank you for
Documented, version controlled, and built to Shopify standards. When you eventually hire in-house or switch partners, the handoff is painless.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Free download
Shopify launch checklist
The 60 point pre-launch QA we run on every Shopify store before cutover. Use it on your next launch.
Frequently asked
Questions before you reach out.
If your brand is the differentiator and you plan to scale, custom wins every time. Templates are fine for testing a concept. Once you are doing real revenue, the conversion lift from a custom theme pays for itself in a few months.
A standard custom Shopify build runs 6 to 10 weeks from kickoff to launch. Shopify Plus or headless builds run 10 to 16 weeks. Migrations add 2 to 4 weeks depending on data volume.
Yes. We handle product, customer, order, and content migration, plus the 301 redirect map that protects your SEO rankings. See our Platform Migrations service for the full scope.
Yes. We work with Shopify Functions, checkout extensibility, scripts, B2B, multi-store, and headless setups on Plus. If you are migrating to Plus, we manage the transition end to end.
Two weeks of post-launch fixes are included. After that, most clients move onto a care plan for ongoing changes, performance work, and new features. It is optional, not required.
Yes. We audit your app stack first, recommend the smallest set that does the job, and integrate them properly so they do not slow the store down. Fewer apps, better performance.
Yes. We build with checkout extensibility, custom payment flows, and conversion focused upsells. We have shipped checkouts that recover abandoned revenue without breaking the native flow.
Ready to ship a Shopify store that actually converts?
Tell us about the brand and the goal. You will get a scoped proposal within 48 hours.