The WitsCode Blog
Field notes on web, AI search & growth.
Written by the studio behind 300+ websites shipped since 2019, with clients in 4 countries. Start a project
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Hiring a web studio
Hiring & AgenciesShould You Hire a Freelancer or a Web Agency? An SMB Decision Guide
9 min
Shopify and ecommerce
Shopify & EcommerceJudge.me vs Loox vs Stamped: Shopify Review Apps Ranked by Performance
10 min
Building with AI
AI & Vibe CodingWhen to Hire a Developer vs When to Keep Vibe Coding
10 min
Editor's picks
- Web Performance
WordPress Speed Audit: The 25-Point Checklist We Use on Client Sites
13 min
- Shopify & Ecommerce
The Shopify SEO Audit We Run on Every New Client
12 min
- For Founders
The Operations Tech Stack We Deploy for Every New Small-Business Client
12 min
- Hiring & Agencies
Website Redesign Cost: A 2026 Buyer's Guide (UK + US)
10 min
- For Founders
n8n vs Zapier: When Self-Hosting Actually Pays Off
10 min
Shopify & EcommerceComposable Commerce on Shopify in 2026: Architecture, Real Costs, and the Agentic Shift
Long guide
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Hiring & Agencies
All 12How to Audit Your Current Website Before Hiring an Agency
A 30-minute self-audit to run before you hire a web agency: six checks for speed, mobile, dead pages, forms and ownership, plus the one page to brief with.
8 min
Hiring & Agencies
What Should Be in Your Website Brief? Template Inside
Hiring & Agencies
Discovery Calls With Web Agencies: 14 Questions to Ask Before Signing
Hiring & Agencies
Website Project Timeline: Why Yours Will Take Longer Than Quoted
Hiring & Agencies
Why Cheap Websites Cost More: A 5-Year Total-Cost Analysis
Shopify & Ecommerce
All 99
Horizon vs a Custom Shopify Theme in 2026: The Decision With Real Numbers
Horizon is free and capable, but its license restricts what you can do with a derived theme. Here is the Shopify Horizon vs custom theme decision, with real numbers.
12 min
Shopify & Ecommerce
Shopify vs WooCommerce for D2C Brands in India (2026)
Shopify & Ecommerce
Shopify Custom Shipping Rates: Building a Carrier Service for Niche Logistics
Shopify & Ecommerce
Where to Place Reviews on the Product Page: A/B Test Results From 200K Sessions
Shopify & Ecommerce
Homepage Hero Sections: What A/B Tests Taught Us Across 40+ Shopify Builds
AI & Vibe Coding
All 60
Bun, Astral, VoidZero, Tailwind: Why Platforms Keep Making Developer Tool Acquisitions in 2026
Nine developer tool acquisitions since 2022, checked against primary sources. What Cloudflare's SEC filing reveals about VoidZero, and why only one deal shows real distress.
10 min
AI & Vibe Coding
The Docs Were the Funnel: Why AI Is Killing Open Source Business Models
AI & Vibe Coding
Shopify Acquires Tailwind Labs: What Was Actually Announced and What Everyone Is Guessing
AI & Vibe Coding
Vibe Coding Plus Agency Retainer: The Model That Actually Works
AI & Vibe Coding
The Technical Debt AI Tools Create (And What to Do About It)
For Founders
All 58
Lead Routing at Form Submit: Scoring and Assigning an Inbound Lead in Under a Second
Every page ranking for lead routing runs scoring asynchronously, and none of them publishes a latency figure. Here is the millisecond budget for a form handler, what async routing costs you, which...
15 min
For Founders
The Lead Scoring Guide That Ends With a Build, Not a Buying Decision
For Founders
How to Build an Automated Lead Scoring Model Without Buying a Platform
For Founders
Jev Model Explained in Plain English, Including the Numbers That Do Not Add Up
For Founders
Weekly Reporting Automation: The Founder's Monday Morning Setup
WordPress
All 46How to Add Real-Time Features to a WordPress Site Without Rewriting It
Can WordPress do real-time? Yes. How to add live updates with Pusher, Ably or SSE without breaking the page cache, and when real-time actually pays off.
9 min
Conversion & Leads
All 24GDPR-Compliant Lead Forms: What UK SMBs Must Get Right in 2026
GDPR lead forms for UK SMBs in 2026: the consent mistakes that break the law, the lawful basis for replying to an enquiry, and a pattern that keeps conversions.
9 min
Conversion & Leads
Quote Request Calculators: A Lead-Gen Pattern for Web Agencies
Conversion & Leads
How to Capture B2B Leads From a WordPress Blog Post
Conversion & Leads
Live Chat vs Chatbot vs Booking Form: Which Lead-Capture Tool for Your Site?
Conversion & Leads
Gated Content Strategy: When to Gate, When Not To
More headlines
Browse allGuides & Insights
cPanel Vulnerability CVE-2026-87899: Any Hosting Account Can Run Code as Root. What to Do Now
Guides & Insights
How to Build an Agentic Harness With a Decision Layer Your Code Can Check
Guides & Insights
Nobody Reads the Documentation Anymore. Here Is What That Cost Three Companies.
Guides & Insights
Technical SEO Audits Past the Crawl Limit: Judging 1,200 Pages in Three Minutes
Guides & Insights
How to Classify Search Intent for 50,000 Keywords and Know When You Are Wrong
Guides & Insights
The Internal Linking Audit That Runs in 45 Seconds Instead of a Week
Guides & Insights
Keyword Cannibalization Is a Yes or No Question. Here Is How We Ask It 4,000 Times
Guides & Insights
The ChatGPT Ad That Never Sends Anyone to Your Website (and Why OpenAI Is Betting $100 Billion on It)
Guides & Insights
Avada's Zero-Click RCE (CVE-2026-18431): What Every Avada Site Owner Needs to Do This Week
Guides & Insights
ClickFix: The Fake Cloudflare Page Hijacking Thousands of WordPress Sites, Explained
Guides & Insights
Google's August 2026 Spam Update: What It Hit and Why
Shopify & Ecommerce
Shopify Functions for SMBs: Three Use-Cases Worth Building

