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WitsCode

The WitsCode Blog

Field notes on web, AI search & growth.

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Hiring & Agencies

All 12
Guide to website audit before agency and best practices for implementation
Hiring & Agencies

How to Audit Your Current Website Before Hiring an Agency

A 30-minute self-audit to run before you hire a web agency: six checks for speed, mobile, dead pages, forms and ownership, plus the one page to brief with.

8 min

Shopify & Ecommerce

All 99
Horizon vs a Custom Shopify Theme in 2026: The Decision With Real Numbers
Shopify & Ecommerce

Horizon vs a Custom Shopify Theme in 2026: The Decision With Real Numbers

Horizon is free and capable, but its license restricts what you can do with a derived theme. Here is the Shopify Horizon vs custom theme decision, with real numbers.

12 min

AI & Vibe Coding

All 60
Bun, Astral, VoidZero, Tailwind: Why Platforms Keep Making Developer Tool Acquisitions in 2026
AI & Vibe Coding

Bun, Astral, VoidZero, Tailwind: Why Platforms Keep Making Developer Tool Acquisitions in 2026

Nine developer tool acquisitions since 2022, checked against primary sources. What Cloudflare's SEC filing reveals about VoidZero, and why only one deal shows real distress.

10 min

For Founders

All 58
Lead Routing at Form Submit: Scoring and Assigning an Inbound Lead in Under a Second
For Founders

Lead Routing at Form Submit: Scoring and Assigning an Inbound Lead in Under a Second

Every page ranking for lead routing runs scoring asynchronously, and none of them publishes a latency figure. Here is the millisecond budget for a form handler, what async routing costs you, which...

15 min

WordPress

All 46
Guide to wordpress real time and best practices for implementation
WordPress

How to Add Real-Time Features to a WordPress Site Without Rewriting It

Can WordPress do real-time? Yes. How to add live updates with Pusher, Ably or SSE without breaking the page cache, and when real-time actually pays off.

9 min

Conversion & Leads

All 24
Guide to gdpr lead forms and best practices for implementation
Conversion & Leads

GDPR-Compliant Lead Forms: What UK SMBs Must Get Right in 2026

GDPR lead forms for UK SMBs in 2026: the consent mistakes that break the law, the lawful basis for replying to an enquiry, and a pattern that keeps conversions.

9 min