Website Redesign Services
Strategic redesigns that preserve your SEO equity, fix what is broken, and keep what works.
Who this is for
If any of this sounds like you, we should talk.
Your site looks dated and your brand has moved on
The visual design is from a previous era. The brand has matured. Prospects judge you on the homepage before they read a single word. Time for a strategic refresh.
Your site converts, but you do not know why
Traffic is decent, leads come in, but the site is a Frankenstein of plugins and one-off pages. You want to redesign without breaking what is quietly working.
A previous agency left you with technical debt
Slow load times, broken admin, plugins nobody trusts, code nobody understands. You need a rebuild, but you also need to keep the lights on through the transition.
You are scaling and the current site cannot keep up
More traffic, more products, more content, more integrations. The current site was built for a smaller version of your business. It is time for a foundation that can grow.
What changes for you
Outcomes you can point to, not features you can ignore.
- A site that reflects who you are now, not who you were three years ago.
- SEO rankings preserved through the redesign (no traffic drop, no panic).
- Conversion paths that already work, kept intact or improved, never accidentally broken.
- Faster load times, cleaner admin, and code your next developer can actually work with.
- A redesign your team can maintain without calling the agency for every edit.
What is included
Scope, organized by phase.
Audit (Phase 1 of 5)
Phase 1
Audit
What we lock down in this phase before moving on.
- Full SEO audit (rankings, traffic, top landing pages)
- Conversion path audit (which pages drive which actions)
- Tech audit (hosting, stack, plugin health, security)
- Content inventory and gap analysis
- Competitor and benchmark review
How an engagement works
From hello to handoff, step by step.
Audit and assess
We start with a structured audit of your current site. SEO, conversion, tech, content. You get a written assessment of what is working, what is broken, and what should change.
Strategy and scoping
Based on the audit, we build a redesign brief and scoped proposal. You see exactly what is in scope and how SEO equity will be preserved.
Design in Figma
Design system and page templates built in Figma. You review and approve before any code is written.
Build on staging
Development on a staging URL you can review every sprint. Content migration, redirects, and performance all built in.
QA and launch
Pre-launch QA against the SEO preservation checklist, stakeholder sign-off, then a clean cutover with monitoring on day one.
Post-launch care
Ranking and traffic monitoring for 60 days post-launch. Optional ongoing care plan for updates, edits, and continuous improvement.
Case study
Teknotrafi
The site shipped on schedule with no ranking drop post-launch. Faster load times, cleaner admin, modernized brand presentation. The marketing team can now update content and ship pages without engineering involvement.
Teknotrafi was running a dated corporate site that no longer reflected their growing service portfolio. They wanted a redesign without losing what was already working in search and conversion.
Audit-first approach. We mapped existing rankings, conversion paths, and tech debt before touching design. Custom theme rebuild in WordPress, a full URL and redirect plan, schema rebuilt, performance optimized through the build. Content migrated and improved where it earned attention.
Why us
What you get with WitsCode that you don't get elsewhere.
Audit before redesign
We do not start design until we understand what is converting, ranking, and quietly working on your current site. What works gets preserved. What is broken gets fixed. The redesign is strategic, not aesthetic.
SEO equity preservation as a discipline
Redirect maps, schema preservation, internal linking, sitemap continuity. We have seen redesigns drop traffic 50 percent overnight. Yours will not.
Operational continuity through the transition
Staging environments, phased rollouts where they help, and stakeholder sign-offs at every milestone. The business keeps running while we rebuild the site.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Free download
Website audit template
The pre-redesign checklist we run on every site. SEO, conversion, tech debt, content, and brand alignment. Use it yourself or send it to your team.
Frequently asked
Questions before you reach out.
Not if it is done right. Every redesign we ship includes a full SEO audit, URL mapping, 301 redirect plan, schema preservation, and post-launch monitoring. Sites we redesign hold their rankings, and often improve as the new site is faster and better structured.
A typical redesign runs 8 to 14 weeks from audit to launch, depending on page count, content scope, and complexity. Larger sites or migrations to a new platform take longer. You get a timeline in your scoped proposal.
Yes. If you have a designer or a Figma file already, we build to spec. If you need design as part of the engagement, we handle that too. You pick what fits your team.
A refresh (visual update, hero rework, brand alignment) is a smaller engagement than a full rebuild and can ship in 3 to 5 weeks. We will tell you in the audit which scope actually fits your situation.
Content gets inventoried and assessed. What earns its keep migrates. What is duplicate, outdated, or low-value gets archived or rewritten. You get a content plan as part of the strategy phase.
Yes. We build with editor autonomy in mind (Gutenberg blocks, ACF fields, Shopify sections, or whatever your stack uses), and ship a handoff doc plus editor training so your team can run it.
Yes. Platform migrations (WordPress to Shopify, custom to WordPress, Wix to anything) are a common scope. Content, URLs, and SEO equity all migrate together.
Ready to redesign without losing what works?
Book a free strategy call. We start with an audit, not a moodboard. You get a clear read on what should change and what should not.