LinkedIn Marketing Services That Sell
Content strategy, publishing, and profile growth for B2B brands whose buyers live on LinkedIn.
Who this is for
If any of this sounds like you, we should talk.
Your company page is a ghost town
Last post: four months ago, a holiday greeting. Prospects check it before every call and find nothing that builds confidence.
The founder has the expertise but not the hours
You could write the posts your market needs. You also have a company to run. The knowledge is there; the system to extract and publish it is not.
You run ads with no organic presence behind them
Every ad click leads to a profile check. When the feed behind the ad is empty, the ad spend does half the job it could.
Your sales team gets researched before every reply
B2B buyers vet the people, not just the pitch. Active, credible profiles across your team turn cold outreach into a warmer conversation.
What changes for you
Outcomes you can point to, not features you can ignore.
- A consistent publishing rhythm in the founder's voice, without the founder writing every post.
- Content built from your real work and expertise, not recycled platitudes.
- Profiles and a company page that convert the lookers your ads and outreach generate.
- Compounding reach among the roles you sell to, measured past likes into conversations.
What is included
Scope, organized by phase.
Strategy (Phase 1 of 3)
Phase 1
Strategy
What we lock down in this phase before moving on.
- Positioning and audience definition
- Content pillars mapped to what buyers ask
- Voice guide built from how you actually talk
- Profile and company page optimization
How an engagement works
From hello to handoff, step by step.
Positioning workshop
We define who you are talking to, what they need to believe before buying, and which topics you can own credibly.
Voice and profile setup
A voice guide from recorded conversations, plus optimized profiles and a company page that convert the visits your content generates.
Extraction and drafting
Short interviews on a set schedule become a queue of drafted posts. You approve or edit each one; nothing publishes without your sign-off.
Publish and engage
Consistent publishing plus deliberate commenting where your buyers spend attention. Distribution is half the work; we do not skip it.
Measure and refine
Monthly reporting on reach, follower quality, profile actions, and inbound conversations. Formats that perform get more of the calendar.
Case study
WitsCode
A published open spec whose tooling runs in production on this very site, and a content practice built on the rule we apply to every client: extract real expertise first, then distribute it.
Most content marketing advice amounts to posting more often. B2B audiences on LinkedIn can smell filler, and a program built on volume without substance burns credibility fast. We hold client content to a substance-first bar, so we needed proof we practice what we charge for.
We wrote and published the Open Knowledge Format (OKF) spec, an open specification for agent-readable knowledge bundles, and shipped it with working validation and graph tooling. It is the kind of original, expertise-backed asset a serious LinkedIn program is built around: real work, documented in public, that gives a brand something worth saying.
Why us
What you get with WitsCode that you don't get elsewhere.
Substance before scheduling
Content comes from your actual work: projects shipped, problems solved, opinions earned. A calendar full of generic advice grows numbers that never buy anything.
Founder voice, protected
Posts are drafted from recorded interviews in your phrasing, and you approve every one. Your audience should never catch a post you would not say out loud.
Organic and paid, one system
We also run LinkedIn ads, so your organic content and campaigns share one strategy, one measurement setup, and one view of what the channel returns.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Frequently asked
Questions before you reach out.
A full program covers strategy (positioning, audience, content pillars), production (interviews, drafting, editing, visuals, publishing), profile and company page optimization, engagement, and monthly reporting. The goal is a consistent, credible presence that builds trust with buyers before sales ever talks to them, run as a system rather than sporadic posting.
The founder's profile, in most cases. LinkedIn's feed favors people over pages, and buyers trust a named person with a track record more than a logo. The company page still matters as a credibility check and a home for announcements, so we run both, with the personal profile carrying the reach.
Two to four times a week is the sustainable sweet spot for most B2B accounts: enough to stay present in the feed, not so much that quality slips. Consistency beats frequency. One strong post a week outperforms daily filler, and we would rather cut volume than publish something forgettable.
AI assists with drafting speed, but the source material is always your recorded interviews, your projects, and your opinions. Nothing is generated from a generic prompt, and nothing publishes without your approval. LinkedIn audiences have learned to scroll past obviously synthetic content, so the human substance is the whole point.
Expect visible reach and follower growth within the first two to three months, and inbound conversations to follow as consistency compounds. LinkedIn rewards sustained presence, not bursts. We report monthly on reach, profile actions, and inbound so you can see the trajectory long before it shows up in revenue.
Yes. Paid and organic work best as one system: organic content warms the audience your ads convert, and ad engagement data sharpens the content strategy. Our LinkedIn ads practice handles campaign management, and running both together means one strategy and one measurement setup instead of two vendors pointing at each other.
Ready to build the presence your buyers check for?
Start a project. You get a scoped LinkedIn program within 48 hours, built around your expertise, not a template.