Skip to content
Performance Optimization

Make your website fast enough that visitors stop bouncing.

For founders, ecommerce teams, and agencies tired of slow sites. We fix LCP, CLS, and INP at the source. Faster pages, better rankings, happier visitors.

WitsCode website performance optimization showing Core Web Vitals and speed improvements.

250+ projects shipped

Who this is for

If any of this sounds like you, we should talk.

  • Your PageSpeed score is in the red and you do not know why

    You ran PageSpeed Insights. You got a 32. The recommendations look like a foreign language. You need someone to actually fix it, not just explain why it is slow.

  • Google Search Console is flagging Core Web Vitals failures

    LCP, CLS, or INP are in the poor range for a chunk of your URLs. You know it is hurting rankings. You need it diagnosed and fixed at the source.

  • Your ecommerce store is slow and conversion is suffering

    Every extra second on a product page is lost revenue. Mobile shoppers bounce before the cart loads. You need real performance work, not another caching plugin.

  • You did the easy fixes and you are still slow

    You enabled caching. You added a CDN. You installed an image plugin. The site is still slow because the real bottlenecks are in the theme, the queries, and the third-party scripts.

What changes for you

Outcomes you can point to, not features you can ignore.

  • Core Web Vitals in the green for the URLs that matter to your business.
  • Sub-2-second LCP on mobile for product pages, landing pages, and key conversion paths.
  • Lower bounce rates and higher conversion as pages stop testing visitor patience.
  • SEO ranking lift in 4 to 8 weeks as Google rewards the speed improvements.
  • A documented performance baseline you can monitor and protect over time.

What is included

Scope, organized by phase.

Audit (Phase 1 of 5)

Phase 1

Audit

What we lock down in this phase before moving on.

  • Full performance audit (PageSpeed, Lighthouse, WebPageTest, GSC Core Web Vitals)
  • Real-user monitoring data review (CrUX, RUM)
  • Asset, script, and render-blocking inventory
  • Database query and server-side bottleneck analysis
  • Prioritized fix list with expected impact per item

How an engagement works

From hello to handoff, step by step.

  1. Performance audit

    We run a full audit using PageSpeed, Lighthouse, WebPageTest, and your Search Console Core Web Vitals report. You get a written audit with a prioritized fix list.

  2. Scoped optimization plan

    Based on the audit, you get a scoped plan of what to fix, in what order, and the expected impact per fix. No vague Lighthouse score promises.

  3. Ship fixes in sprints

    Quick wins first (images, scripts, render-blocking). Then infrastructure (CDN, caching, hosting). Then code-level fixes (CLS, INP, bundle size). Each sprint shipped and measured.

  4. Measure and validate

    Every sprint, we re-run the audits and compare against the baseline. You see the numbers move on actual reports, not just our word for it.

  5. Monitor and protect

    Once the site is fast, we set up monitoring and regression alerts so it stays fast. Optional ongoing performance retainer for continuous tuning.

Cyble.com performance audit and optimization plan by WitsCode.

Case study

Cyble.com

Problem
Cyble was running a content-heavy site with slow load times, render-blocking scripts, and Core Web Vitals failures across the highest-traffic URLs. Rankings were soft on competitive queries where speed was a known ranking factor.
What we built
We delivered a structured performance audit covering PageSpeed, real-user monitoring, asset inventory, render-blocking analysis, and database bottlenecks. We documented a phased optimization plan covering image strategy, script management, CDN tuning, caching, and code-level CLS and INP fixes, with expected impact per item.
Result
A documented optimization roadmap that the internal team could execute against. Used as a reference proof point for similar content-heavy sites where speed is the leverage point on rankings and engagement.

Why us

What you get with WitsCode that you don't get elsewhere.

  • We fix the cause, not the symptom

    Anyone can install a caching plugin and a CDN. We dig into the theme code, the database queries, the third-party scripts, and the layout shifts. The real bottlenecks live in places plugins cannot reach.

  • Expected impact per fix, not vague promises

    Our audit tells you which fixes will move LCP, which will move CLS, and roughly by how much. You decide what to ship based on impact, not on a generic best-practices checklist.

  • We protect the gains after we ship them

    Optimization without monitoring is a one-time win. We set up regression alerts and real-user monitoring so the site stays fast as content and code change.

WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Aravindh NatarajanFounder, Meltrons

Free download

Core Web Vitals quick-fix checklist

The first-pass checklist we run on every performance engagement. Image, script, font, and layout fixes you can ship this week.

Frequently asked

Questions before you reach out.

Ready to fix the speed problem at the source?

Book a free strategy call. You get a real performance audit and a prioritized fix list, not a generic caching pitch.