LinkedIn Ads Agency That Converts
Campaign strategy, creative, and lead routing for B2B companies that need pipeline, not impressions.
Who this is for
If any of this sounds like you, we should talk.
You tried LinkedIn ads and burned the budget
Boosted posts, broad audiences, and a pixel that was never verified. The clicks came, the pipeline did not. You need structure, not more spend.
Your buyers are on LinkedIn but your pipeline is not
You sell to a defined role in a defined industry. LinkedIn is the one platform that can target exactly that person, and you are not using it.
Leads come in and then go cold
Lead gen forms fill up while nobody follows up. By the time sales opens the export, the prospect has forgotten the ad. Routing is the missing half of the campaign.
You need proof before scaling spend
You want a tightly scoped test with honest reporting, not a retainer that locks you in before the channel has earned it.
What changes for you
Outcomes you can point to, not features you can ignore.
- Campaigns aimed at a defined ICP by role, industry, and company size, not spray-and-pray audiences.
- Ad creative and offers built for how B2B buyers decide: proof first, forms last.
- Every lead routed, tagged, and followed up automatically, so spend turns into conversations.
- Reporting tied to pipeline stages, not vanity engagement metrics.
What is included
Scope, organized by phase.
Foundation (Phase 1 of 3)
Phase 1
Foundation
What we lock down in this phase before moving on.
- ICP definition and offer positioning
- Insight Tag and conversion tracking setup, verified
- Audience architecture: targeting, exclusions, retargeting layers
- Lead routing design into your CRM
How an engagement works
From hello to handoff, step by step.
Strategy call
We map your ICP, offer, and sales motion. You get an honest read on whether LinkedIn is the right channel for your economics before anything is spent.
Tracking and routing setup
Insight Tag, conversion events, and lead routing into your CRM are built and verified first. No campaign launches into an unmeasured account.
Creative and campaign build
Copy, visuals, and offers built for a B2B feed, structured into campaigns you can read at a glance. You approve everything before launch.
Launch and learn
Campaigns go live against a testing plan. Early data drives audience and creative decisions, documented so you see the reasoning, not just the results.
Optimize and report
Monthly reporting tied to pipeline: leads, qualified conversations, and closed outcomes where your CRM tracks them. Budget follows the evidence.
Case study
WitsCode
Every lead accounted for, from click to CRM record, with nothing lost in an inbox or living in a spreadsheet. It is the infrastructure standard we hold every client LinkedIn campaign to.
Paid campaigns fail in the last meter more often than the first. Leads arrive, sit in an inbox, and go cold before anyone follows up. Before wiring lead generation for clients, we needed proof that our own pipeline could catch, route, and surface every lead without a human bottleneck.
We built our own n8n-driven lead pipeline. Every lead that hits witscode.com is captured with its source page and CTA, routed into our CRM automatically, and triggers an instant notification, so follow-up starts in minutes rather than days. The same routing pattern is what we wire behind client ad campaigns.
Why us
What you get with WitsCode that you don't get elsewhere.
Pipeline over impressions
We report against the stages your business runs on: leads, qualified conversations, closed outcomes. Engagement charts do not pay invoices, and we do not hide behind them.
Engineers run your tracking
Insight Tag setup, conversion events, UTM discipline, and CRM routing are built by people who build websites for a living. Most wasted LinkedIn spend traces back to broken measurement.
Honest channel calls
LinkedIn clicks cost more than almost any other platform. If your deal size or audience does not justify that, we say so on the first call and point you somewhere better.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Frequently asked
Questions before you reach out.
Yes, when your deal size supports the higher click costs and your buyer can be described by role, industry, or company attributes. LinkedIn is the only major platform where you can target exactly that professional profile. For low-value or purely consumer offers, the economics rarely work, and we will tell you that upfront.
LinkedIn targets by job title, function, seniority, industry, company size, specific company lists, skills, and groups, plus retargeting of site visitors and video viewers. The power is in combining layers: a role at a company size in an industry. We build audience architecture with exclusions so campaigns stay narrow and budgets stay honest.
Lead gen forms usually win on volume because they prefill and never leave the feed, while landing pages qualify harder and convert warmer. We often run both: forms for top-of-funnel offers, landing pages for booked calls. Either way, every lead routes into your CRM automatically with its source attached.
Enough to run one focused campaign against a narrow ICP long enough to generate real data, which depends on your audience size and country. We would rather concentrate spend on one tight audience than spread it across five. In the scoping call we map budget to your deal economics and tell you honestly whether the math works.
Typically within two weeks of kickoff. The first week goes to tracking setup, audience build, and creative production; the second to review and launch. We do not compress the setup phase, because a campaign launched on broken measurement wastes every day it runs.
Yes. Copy, static creative, and campaign assets are part of scope, built for how B2B buyers read a feed: specific claims, proof, and a clear next step. You approve everything before launch, and we test variants on a set cadence rather than guessing which angle wins.
Monthly, against pipeline. You see spend, leads, cost per lead, qualified conversations, and, where your CRM tracks it, closed outcomes tied back to campaigns. Every report includes what we changed and why, so you can audit the reasoning, not just the numbers.
Ready for LinkedIn spend that shows up in pipeline?
Start a project. You get a scoped campaign plan within 48 hours, including an honest read on channel fit.