Webinar Funnel Development
The full funnel from registration to checkout, built for coaches and teams selling through webinars.
Who this is for
If any of this sounds like you, we should talk.
You sell through webinars and the funnel is held together with duct tape
Zoom links by hand, registrations in a spreadsheet, payment in a different tool, follow-up in yet another. You need it to actually run itself.
You are launching a webinar offer and need the full stack built
Landing page, registration, reminder emails, live webinar room, replay, countdown timer, checkout, payment. Built once, runs every week.
Your current funnel converts, but you cannot prove what is working
No attribution from ad to registration to attendee to buyer. You are flying blind on which traffic source, which message, which step is the leak.
What changes for you
Outcomes you can point to, not features you can ignore.
- A documented funnel that runs from Meta ad to Stripe payment without manual steps.
- Conversion math you can actually trust, with attribution from ad spend to revenue.
- Predictable show-up rates and predictable close rates, sprint to sprint.
- A funnel you can clone for the next offer instead of rebuilding from zero.
- Live and evergreen webinar variants from the same core stack.
What is included
Scope, organized by phase.
Discovery (Phase 1 of 5)
Phase 1
Discovery
What we lock down in this phase before moving on.
- Offer, price point, and target audience review
- Existing funnel audit (if any) and conversion benchmarks
- Platform inventory (GHL, Zoom, Stripe, ad accounts, CRM)
- Funnel goal and target conversion rate definition
How an engagement works
From hello to handoff, step by step.
Book a scoping call
We review your offer, current funnel (if any), and target audience. You get a recommendation on stack, timeline, and conversion targets.
Funnel architecture
Within a week, you get a documented funnel map covering ad to checkout, every step, every tool, every email. You approve before we build.
Build the full stack
Landing page, registration, reminders, webinar room, countdown checkout, payment, onboarding. Built and integrated end to end.
QA and dry run
Full test runthrough with a sample registration, sample attendance, and a test purchase that is refunded. Nothing goes live with broken plumbing.
Launch and report
Live funnel goes hot with monitoring. You get weekly conversion reporting and a punch list of optimization opportunities.
Optimize and evergreen
Once the live version is converting, we build the evergreen variant so the funnel runs without a calendar dependency.
Case study
A high-ticket coaching business
4 to 7 percent conversion of 70 to 120 attendees per session into paid customers. A documented, repeatable funnel the team now runs weekly. Clear visibility into cost per acquisition and lifetime value per channel.
The client needed a webinar funnel for their flagship coaching offer. They had Meta ad budget, a strong presenter, and an offer that worked one-to-one, but no infrastructure to scale it. Each webinar was a manual scramble.
We built the complete stack. Meta ads to WordPress landing page, GoHighLevel registration with email and SMS reminders, live webinar delivery, a checkout page with countdown timer, and Stripe payment for the paid offer. End-to-end attribution wired throughout.
Why us
What you get with WitsCode that you don't get elsewhere.
We have shipped this exact funnel
Meta ads to WordPress to GoHighLevel to live webinar to countdown checkout to Stripe. Not theory. We have built it, run it, and watched the conversion math hold.
Full-stack ownership, not just a page
Most funnel agencies stop at the landing page. We build the entire system, ad pixels to post-purchase emails, so there are no orphaned steps and no finger-pointing when something breaks.
Attribution and reporting baked in
Every step is tracked. You see which ad creative drove which registration, which registration showed up, which attendee bought. No more guessing where the leak is.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Free download
Webinar funnel architecture diagram
Visual one-pager showing the full stack from Meta ad to Stripe payment. Every step, every tool, every conversion event labeled.
Frequently asked
Questions before you reach out.
Our default stack is WordPress (landing), GoHighLevel (registration, reminders, CRM), Zoom or StreamYard (live delivery), a custom countdown checkout page, and Stripe (payment). We can swap pieces (ClickFunnels, Kajabi, HubSpot, Demio) if your team already runs on them.
Yes. GHL is one of our default stacks for webinar funnels. We set up the registration forms, reminder workflows, SMS sequences, CRM tags, and integrate cleanly with the landing page and checkout.
Stripe for most cases (cards, subscriptions, multi-currency, Stripe Connect if applicable). PayPal as a secondary option. Checkout pages built custom for conversion, with countdown timers and order bumps where they fit.
Cold traffic to webinar registration: 20 to 40 percent on a well-built page. Registration to attendance: 30 to 50 percent depending on reminder quality. Attendee to buyer for a mid-ticket coaching or course offer: 4 to 10 percent on a strong offer. Your actual numbers depend on offer, audience, and presenter, and we benchmark yours against these.
Yes. We typically launch live first (faster to validate conversion math), then build the evergreen variant once we know the funnel works. Evergreen uses a pre-recorded webinar with simulated live mechanics.
We build and own the funnel infrastructure. We work alongside your ad team or media buyer, and provide the tracking, landing pages, and conversion events they need to run efficient campaigns.
Ready to run a webinar funnel that actually converts?
Book a free strategy call. We will map your funnel, recommend the stack, and tell you what conversion math to target.