Email Marketing Services
Flows, campaigns, and deliverability foundations that turn a quiet list into your most profitable channel.
Who this is for
If any of this sounds like you, we should talk.
Your list is big but silent
You collected thousands of subscribers and email them once a month, if that. Every quiet week is revenue left in the inbox.
You have no automated flows
No welcome series, no abandoned cart recovery, no post-purchase sequence. The highest ROI emails in ecommerce are the ones you have not built.
Your emails land in spam
Open rates cratered and you do not know why. SPF, DKIM, and DMARC misconfiguration quietly kills deliverability, and most brands never check.
You outgrew doing it yourself
You know email works. You just cannot design, write, segment, and schedule campaigns every week while running the rest of the business.
What changes for you
Outcomes you can point to, not features you can ignore.
- Core automated flows live and earning: welcome, abandoned cart, browse abandonment, post-purchase, and win-back.
- A campaign calendar that ships consistently, tied to launches, seasons, and inventory instead of guesswork.
- Deliverability verified at the DNS level (SPF, DKIM, DMARC), so your emails reach inboxes, not spam folders.
- Segmentation that sends fewer, better-targeted emails and protects your sender reputation.
- Clear revenue attribution per flow and campaign, so you know exactly what email earns.
What is included
Scope, organized by phase.
Foundation (Phase 1 of 4)
Phase 1
Foundation
What we lock down in this phase before moving on.
- Platform audit (Klaviyo, Mailchimp, or your ESP)
- Deliverability check: SPF, DKIM, DMARC, sender reputation
- List hygiene and re-permission pass
- Signup form and popup review
How an engagement works
From hello to handoff, step by step.
Audit and deliverability check
We audit your ESP, flows, list health, and DNS records. Deliverability problems get fixed first, because nothing else matters if you are landing in spam.
Flow architecture
We map the automated flows your store is missing, prioritized by revenue impact. Abandoned cart and welcome usually pay for the engagement on their own.
Build and launch flows
Design, copy, segmentation logic, and QA for each flow. Every sequence is tested across email clients before it goes live.
Campaign rhythm
We take over the campaign calendar: planning, design, copy, and scheduling. You approve, we ship, consistently.
Measure and iterate
Monthly reporting on revenue per flow, per campaign, and per subscriber. Underperforming sequences get rewritten, winners get expanded.
Case study
WitsCode
Every lead the site captures now gets an automated, deliverable reply within seconds, and the internal notification flow means no inquiry sits unanswered. The same architecture (verified DNS, dedicated sending domain, automated flows) is what we deploy for client stores.
Our own lead pipeline had a deliverability problem: a misconfigured SPF record meant automated emails from our site were silently failing to reach inboxes, including the notification and reply emails tied to every lead the site captured.
We rebuilt the email foundation the same way we do for clients. Fixed the DNS records (SPF, DKIM, DMARC), moved transactional sending to a dedicated subdomain, and wired automated flows so every captured lead triggers an instant internal notification and a branded reply to the prospect.
Why us
What you get with WitsCode that you don't get elsewhere.
Deliverability first, always
We check SPF, DKIM, and DMARC before writing a single email. Most agencies skip the DNS layer. It is where most email revenue quietly dies.
Engineers behind the emails
Custom integrations, API-triggered flows, CRM handoffs, and tracking that actually attributes revenue. We build what template-only agencies cannot.
Flows before campaigns
Automated flows earn while you sleep and compound with every new subscriber. We build those first, then layer campaigns on top.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Free download
The Ecommerce Email Flow Checklist
The five core flows every store needs, with trigger logic, timing, and the deliverability checks to run before you send. Use it to audit your own ESP this week.
Frequently asked
Questions before you reach out.
Email marketing services cover the full channel: a platform and deliverability audit, automated flow builds (welcome, abandoned cart, post-purchase, win-back), ongoing campaign planning and production, list growth, segmentation, A/B testing, and monthly revenue reporting per flow and campaign, so email becomes a measurable revenue channel rather than an occasional newsletter. The foundation work (DNS, list hygiene, flows) comes first because it compounds.
The abandoned cart flow and the welcome series consistently drive the most revenue per email for ecommerce stores, followed by browse abandonment, post-purchase sequences, and win-back flows, so those five form the core automation stack we build before any campaign work begins. They run automatically against every new subscriber and shopper, which is why they outearn one-off sends.
Yes, Klaviyo is our primary platform for ecommerce email because of its deep Shopify integration, behavioral segmentation, and flow builder, and we also work in Mailchimp, Omnisend, and custom setups built on transactional providers like Resend for stores with bespoke stacks. If you are choosing a platform, we will recommend based on your store, not on our reseller margin. We do not take platform kickbacks.
The most common causes are missing or misconfigured SPF, DKIM, and DMARC records, sending from a domain with no warmed reputation, emailing stale lists with high bounce rates, and spam-trigger content patterns, and the DNS layer alone accounts for a large share of deliverability failures we diagnose. We fixed exactly this on our own domain, so the audit process is battle-tested. Deliverability is always step one of our engagement.
Most ecommerce brands should send one to three campaigns per week to engaged segments, because sender reputation rewards consistent volume to people who open, while blasting the full list weekly burns deliverability and unsubscribes, so segmentation determines frequency more than the calendar does. We set cadence from your engagement data and scale it as list health improves.
Yes, list growth is part of the scope: we design and test popups, embedded signup forms, and lead magnets with real incentive offers, and we wire capture points into your highest-traffic pages so the list grows from visitors you already have before any paid acquisition. Growth without deliverability is pointless, so both run together.
You get a monthly report showing revenue attributed per flow and per campaign, open and click rates by segment, list growth and churn, and deliverability health, all pulled from your ESP and store analytics rather than estimated, with a plain-language summary of what we are changing next month. If a flow underperforms, the report says so and shows the fix.
Ready to make email your most profitable channel?
Start a project. We will audit your flows and deliverability and tell you exactly where the revenue is leaking.