Ecommerce Facebook Ads Agency
Meta campaigns with creative testing, clean CAPI tracking, and a storefront team in the same room.
Who this is for
If any of this sounds like you, we should talk.
Your ROAS dropped and nobody knows why
Campaigns that printed money last year now barely break even. Between signal loss, creative fatigue, and auction costs, you need diagnosis before more budget.
You are creative-limited, not budget-limited
Meta's delivery now rewards creative volume and variety. You have two tired ads in rotation and no system for producing, testing, and retiring creative on a schedule.
Your tracking broke and never fully recovered
Pixel-only setups undercount since iOS privacy changes. Without the Conversions API and proper event match quality, Meta optimizes half-blind and so do you.
Your store leaks the traffic your ads win
Ads perform, but slow pages, clunky checkout, or weak product pages waste the clicks. You want a partner who can fix the store, not just point at it.
What changes for you
Outcomes you can point to, not features you can ignore.
- A creative testing system that ships fresh angles on a fixed cadence and kills fatigued ads before they burn budget.
- Conversions API tracking with strong event match quality, so Meta's delivery and your reporting both run on complete data.
- Campaign structure built for the Advantage+ era: consolidated, signal-rich, and judged on incremental revenue rather than platform-claimed ROAS.
- Store-side fixes shipped by the same studio, so product pages and checkout convert the traffic your ads earn.
What is included
Scope, organized by phase.
Foundation (Phase 1 of 3)
Phase 1
Foundation
What we lock down in this phase before moving on.
- Account, pixel, and Conversions API audit
- Event match quality and catalog health fixes
- Store conversion review: product pages and checkout
- Competitor creative research via Meta Ad Library
How an engagement works
From hello to handoff, step by step.
Account and store audit
We audit your ad account, pixel and CAPI setup, catalog, and storefront together, because half of most Meta problems live outside Ads Manager.
Fix the signal
Conversions API implemented or repaired, events deduplicated, match quality raised. Meta cannot optimize toward purchases it cannot see.
Rebuild for learning
We consolidate fragmented campaigns so spend concentrates where the algorithm can actually learn, with clean separation between prospecting and retargeting.
Creative testing engine
New angles, hooks, and formats enter testing every cycle. Winners scale, losers retire, and learnings feed the next batch. Creative is the targeting now.
Scale with guardrails
Budgets increase against blended revenue rules, not platform-claimed ROAS alone. Store-side tests run in parallel to lift conversion rate as traffic grows.
Case study
Asal Collective
An ongoing growth partnership where ad creative, social presence, and the store itself are managed by a single accountable studio, from first impression to checkout.
A Dubai womenswear label selling handcrafted workwear needed paid social that matched a refined, minimalist brand, and a store that could convert the fashion traffic those ads attract.
WitsCode built and launched the Shopify storefront with localized UAE checkout (Apple Pay, Tabby, Tamara), then took on the brand's growth as its ongoing paid ads and social media partner. Creative direction, campaign management, and storefront iteration run as one program.
Why us
What you get with WitsCode that you don't get elsewhere.
Store and ads under one roof
We build and run Shopify stores. When product pages or checkout cap your ROAS, we fix them ourselves instead of sending you a recommendations PDF.
Creative volume with a system
Meta rewards fresh, varied creative. We run a testing cadence with angles and hooks mapped in advance, so you are never waiting on ideas.
Judged on revenue, not platform ROAS
Ads Manager grades its own homework. We reconcile Meta's numbers against store revenue and GA4, and we scale only what holds up in the blended view.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Frequently asked
Questions before you reach out.
A Facebook ads agency plans and runs your Meta campaigns end to end: account structure, audience strategy, creative direction and testing, budget management, Conversions API tracking, and reporting across Facebook and Instagram, and at WitsCode that extends to the store itself, since we build and optimize the Shopify storefronts our campaigns feed. You get one partner accountable for the click and the sale.
Yes. Meta remains one of the strongest paid channels for ecommerce discovery and scaling, but the playbook changed: creative variety now does the targeting work audiences used to, Conversions API is required for full signal, and consolidated structures outperform the fragmented ones that worked years ago. Brands struggling on Meta are usually running the old playbook, not proving the channel dead.
The Conversions API (CAPI) sends purchase and event data to Meta directly from your server instead of relying only on the browser pixel, which recovers the signal lost to iOS privacy changes and ad blockers. Better signal means Meta finds buyers more accurately and your reporting reflects real results, so we implement or repair CAPI before scaling any account.
Plan for several fresh creative concepts entering testing each month, spanning different angles, hooks, and formats, because Meta's delivery system now uses creative variety to find different buyer segments and fatigues individual ads faster than ever. We run the testing framework and creative direction; production is scaled to your account size and can use existing brand assets, UGC, or assets we produce.
Usually yes for ecommerce accounts with solid purchase volume, because Advantage+ Shopping concentrates Meta's automation on buyers most likely to convert, but it needs guardrails: clean CAPI signal, a real creative pipeline, and monitoring of how much budget goes to existing customers versus new ones. We test it against structured campaigns and keep whichever wins on incremental revenue.
Platform-reported ROAS overstates performance because Meta claims credit for sales that overlap with other channels and repeat buying, so we judge accounts on blended metrics: total store revenue against total ad spend, new customer acquisition cost, and GA4-verified trends. That means we sometimes report numbers less flattering than Ads Manager shows, which is exactly why you can trust them.
Yes. Instagram campaigns run through the same Meta Ads Manager and are included in every engagement, with placement strategy and creative formats (Reels, Stories, feed) tuned to where your products perform best. For fashion and lifestyle ecommerce brands, Instagram placements often carry the majority of results.
Want Meta ads and a store that pull in the same direction?
Start a project. We will audit your account and storefront together and show you what is capping growth.