Conversion Rate Optimization Services
We find where your funnel leaks and ship tested fixes that turn traffic into revenue.
Who this is for
If any of this sounds like you, we should talk.
You spend on ads but conversions stay flat
CAC keeps climbing. Traffic looks good in GA4. Revenue does not move. The problem is on the page, not in the ad account.
Your checkout abandonment is too high
Carts fill up. Carts get abandoned. You have a guess about why. You want a diagnosis based on heatmaps, session recordings, and funnel data.
You want to A/B test but lack the engineering
You have hypotheses. You do not have a dev who will ship two variants this week. We build, deploy, and analyze.
Your SaaS trial-to-paid is leaking
Signups look healthy. Activation is flat. Paid conversion is worse. The issue lives in onboarding, pricing page, or the upgrade prompt.
What changes for you
Outcomes you can point to, not features you can ignore.
- A documented map of every leak in your funnel, ranked by revenue impact.
- A prioritized test roadmap with clear hypotheses and success metrics.
- Live A/B tests on the highest-leverage screens (PDP, cart, checkout, pricing page, signup).
- A measurable lift in conversion rate within the engagement window, with statistical confidence.
- Permanent wins coded into your site, not stuck inside an experiment tool forever.
What is included
Scope, organized by phase.
Discovery (Phase 1 of 5)
Phase 1
Discovery
What we lock down in this phase before moving on.
- Full funnel audit (acquisition to revenue)
- Heatmap and session recording analysis (Hotjar, Clarity, FullStory)
- GA4 and analytics event audit
- Qualitative review (user interviews if scoped, post-purchase surveys)
How an engagement works
From hello to handoff, step by step.
Funnel audit
We map every step from ad click to revenue. Heatmaps, recordings, GA4 events, checkout analytics. You get a ranked leak list within two weeks.
Hypothesis backlog
We turn each leak into a testable hypothesis with an expected impact and a clear success metric. You approve which to test first.
Test sprints
We design variants, develop both arms, and ship the test. Most experiments run two to four weeks depending on traffic.
Analysis and rollout
When a test reaches significance, winners get coded permanently into your site. Losers get documented so you do not repeat them.
Iterate
Every win opens a new hypothesis. We run an ongoing experiment cadence so the funnel keeps compounding.
Case study
Meltrons
A clear conversion lift on the primary product line within the test window, with the winning rebuild coded in permanently.
Meltrons was driving solid traffic to product pages but conversion was sitting well below industry benchmarks. The PDP had information hierarchy issues, the cart drawer added friction, and the checkout asked for fields that hurt mobile completion.
We ran a full funnel audit, prioritized the top five leaks by revenue impact, and shipped a PDP rebuild plus a cart and checkout simplification. Every change was validated with an A/B test before full rollout.
Why us
What you get with WitsCode that you don't get elsewhere.
We code the fixes, we do not just write recommendations
Most CRO agencies hand you a 40-page PDF and walk. We ship the variants, run the tests, and roll the winners into your codebase.
Statistical rigor, not vanity wins
Sample size calculations, sequential testing, and proper segmentation. We will not call a winner until the math actually backs it.
Engineering plus commerce experience
We have rebuilt PDPs, carts, and checkouts on Shopify, WooCommerce, and headless stacks. The fix lives in your code, not in an overlay script.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Free download
CRO Audit Template
The same audit framework we run on client engagements. Funnel mapping, leak prioritization, hypothesis scoring. Use it on your own site this week.
Frequently asked
Questions before you reach out.
Benchmarks vary wildly by industry, AOV, and traffic source. A better question is: what is your current rate, what does a 20% relative lift unlock in revenue, and where are the biggest leaks. We answer that in the audit.
Every test has a primary success metric (usually revenue per visitor or signup conversion rate), a sample size target, and a confidence threshold. We report on absolute and relative lift, segmented by device, traffic source, and new versus returning visitors.
For analytics: GA4, Mixpanel, PostHog. For heatmaps and recordings: Hotjar, Microsoft Clarity, FullStory. For testing: VWO, Convert, GrowthBook, or custom feature-flag implementations. We pick based on your stack and traffic.
The audit and first test typically ship in the first 30 days. Statistically significant wins on high-traffic pages usually land in 60 to 90 days. Lower-traffic SaaS funnels can take longer to reach significance, so we batch tests and segment carefully.
All three. Shopify Plus gives us checkout extensibility. WooCommerce gives us full template control. Headless and custom checkouts we touch directly at the code level.
Yes. Pricing page tests, signup flow rebuilds, onboarding activation experiments, in-product upgrade prompts. Same methodology, different funnel.
They get documented. Why we tested it, what we expected, what we saw, what we learned. The loser teardown stops you from repeating the same hypothesis 18 months later.
Ready to stop paying for traffic that does not buy?
Start a project. We will tell you where your funnel is leaking and what it takes to plug it.