Google Ads Management Services

Google Ads management includes account structure, keyword and audience strategy, ad copywriting and testing, bid and budget management, negative keyword upkeep, conversion tracking setup, Performance Max governance, and monthly reporting, and at WitsCode it extends to building the landing pages your campaigns send traffic to. Everything is logged, so you can audit any change we make.

You can run Google Ads yourself at small budgets with simple goals, but once spend becomes meaningful the platform's own recommendations start costing you money, because Google optimizes for its revenue and an agency's job is to optimize for yours. If your monthly spend exceeds what an expert would cost, professional management usually pays for itself in recovered waste.

Google's automated recommendations and auto-apply settings favor broader targeting and higher spend because they are generated by the party selling the clicks, so accepting them wholesale typically expands budget faster than it expands results. We review each recommendation on its merits, adopt the few that fit your strategy, and disable auto-apply on day one.

We treat Performance Max as a useful but supervised tool: brand exclusions so it cannot claim traffic you would get anyway, placement and content exclusions to cut junk inventory, asset group structure by product margin, and script-based reporting to recover the visibility the campaign type hides by default. PMax earns budget only when its incremental numbers justify it.

Waste removal shows up in the first two to four weeks, while genuine performance gains usually take 60 to 90 days because tracking fixes, restructures, and smart bidding learning phases have to settle before optimization compounds. We set expectations in the audit, with a specific baseline and a specific target date.

Yes, always. The account, its history, and its data belong to you; we work as a manager user through our agency access, and if we ever part ways you lose nothing. Agencies that hold client accounts hostage inside their own logins are a red flag we are happy to help you escape.

Yes. Microsoft Ads often delivers cheaper clicks on the same keywords with an older, higher-income audience, and campaigns can be imported from Google Ads and then tuned rather than rebuilt from scratch. We usually add it once your Google account is profitable, as a low-effort expansion of proven campaigns.