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Technical SEO

Technical SEO that gives your content a fighting chance

For founders and store owners whose content is great but whose rankings are stuck. We fix the engineering side of SEO so Google can actually find, crawl, and trust your pages.

Technical SEO dashboard showing site architecture, crawl coverage, and Core Web Vitals metrics

250+ projects shipped

Who this is for

If any of this sounds like you, we should talk.

  • Your content is good but nothing ranks

    You publish regularly. You hit search intent. But organic traffic is flat. The problem is usually under the hood, not in the copy.

  • You just migrated and traffic tanked

    A redesign, replatform, or domain change broke redirects, lost indexed URLs, or surfaced crawl errors. You need a recovery plan.

  • Your Core Web Vitals are red

    Slow LCP, layout shifts, and bloated JavaScript are quietly capping your rankings. You want a fix, not another tool subscription.

  • You inherited a site you did not build

    Mystery plugins, broken schema, duplicate URLs, no XML sitemap. You need someone to map the mess and clean it up.

What changes for you

Outcomes you can point to, not features you can ignore.

  • A site Google can crawl and index in full, with zero wasted crawl budget on broken or duplicate URLs.
  • Core Web Vitals in the green on mobile, so you stop losing rankings to faster competitors.
  • Schema markup that earns rich results (FAQ, Product, Article, Breadcrumb) where they qualify.
  • A clean internal linking structure that pushes authority to the pages that actually drive revenue.
  • A documented audit and remediation log, so you know what changed and why.

What is included

Scope, organized by phase.

Discovery (Phase 1 of 5)

Phase 1

Discovery

What we lock down in this phase before moving on.

  • Full crawl using Screaming Frog and Sitebulb
  • Search Console and GA4 review (last 12 months)
  • Log file analysis for crawl behavior
  • Competitor SERP and schema benchmarking

How an engagement works

From hello to handoff, step by step.

  1. Audit kickoff

    You give us read access to Search Console, GA4, and the site. We run a full crawl and log analysis within the first week.

  2. Findings and prioritization

    We deliver a ranked issue list. Critical (ranking blockers) first, then high impact, then nice-to-have. You approve scope.

  3. Remediation sprints

    We fix in two-week sprints. Each ticket has a before, an after, and a Search Console check. You approve each batch.

  4. Schema and internal linking

    We implement structured data where it qualifies for rich results and tighten internal links to push authority to revenue pages.

  5. Verification and reporting

    We monitor for 30 days post-fix. You get a final report with indexation deltas, Core Web Vitals scores, and rich result coverage.

Auckland Window Tinting search performance after technical SEO remediation

Case study

Auckland Window Tinting

Problem
A New Zealand local services site was invisible in search. Email was bouncing due to SMTP misconfiguration, indexation was patchy, and schema markup was missing across service pages.
What we built
We fixed transactional email first to stop lead leakage, then ran a full technical audit. Rebuilt URL structure, added LocalBusiness and Service schema, cleaned up the XML sitemap, and resolved Core Web Vitals issues. The engagement converted to an ongoing SEO retainer.
Result
Ranking gains across primary local service queries in the NZ market and a clean technical foundation that supports ongoing content work.

Why us

What you get with WitsCode that you don't get elsewhere.

  • Engineers, not link builders

    We touch your code, your CDN, your headers, your templates. The plumbing side of SEO that most agencies cannot ship.

  • Every fix is verified in Search Console

    We do not mark a ticket done until Google has recrawled and the data confirms the fix. No vanity dashboards.

  • We respect your stack

    WordPress, Shopify, Next.js, headless, custom. We adapt to your codebase instead of demanding a rebuild.

WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Aravindh NatarajanFounder, Meltrons

Free download

Technical SEO Audit Checklist (50 points)

The same checklist we use on client audits. Site architecture, indexation, schema, Core Web Vitals, internal linking. Use it yourself or send it to your dev team.

Frequently asked

Questions before you reach out.

Ready to fix the plumbing so your content can rank?

Start a project. We will tell you, in plain language, what is holding your site back.