Technical SEO that gives your content a fighting chance
For founders and store owners whose content is great but whose rankings are stuck. We fix the engineering side of SEO so Google can actually find, crawl, and trust your pages.

250+ projects shipped
Who this is for
If any of this sounds like you, we should talk.
Your content is good but nothing ranks
You publish regularly. You hit search intent. But organic traffic is flat. The problem is usually under the hood, not in the copy.
You just migrated and traffic tanked
A redesign, replatform, or domain change broke redirects, lost indexed URLs, or surfaced crawl errors. You need a recovery plan.
Your Core Web Vitals are red
Slow LCP, layout shifts, and bloated JavaScript are quietly capping your rankings. You want a fix, not another tool subscription.
You inherited a site you did not build
Mystery plugins, broken schema, duplicate URLs, no XML sitemap. You need someone to map the mess and clean it up.
What changes for you
Outcomes you can point to, not features you can ignore.
- A site Google can crawl and index in full, with zero wasted crawl budget on broken or duplicate URLs.
- Core Web Vitals in the green on mobile, so you stop losing rankings to faster competitors.
- Schema markup that earns rich results (FAQ, Product, Article, Breadcrumb) where they qualify.
- A clean internal linking structure that pushes authority to the pages that actually drive revenue.
- A documented audit and remediation log, so you know what changed and why.
What is included
Scope, organized by phase.
Discovery (Phase 1 of 5)
Phase 1
Discovery
What we lock down in this phase before moving on.
- Full crawl using Screaming Frog and Sitebulb
- Search Console and GA4 review (last 12 months)
- Log file analysis for crawl behavior
- Competitor SERP and schema benchmarking
How an engagement works
From hello to handoff, step by step.
Audit kickoff
You give us read access to Search Console, GA4, and the site. We run a full crawl and log analysis within the first week.
Findings and prioritization
We deliver a ranked issue list. Critical (ranking blockers) first, then high impact, then nice-to-have. You approve scope.
Remediation sprints
We fix in two-week sprints. Each ticket has a before, an after, and a Search Console check. You approve each batch.
Schema and internal linking
We implement structured data where it qualifies for rich results and tighten internal links to push authority to revenue pages.
Verification and reporting
We monitor for 30 days post-fix. You get a final report with indexation deltas, Core Web Vitals scores, and rich result coverage.

Case study
Auckland Window Tinting
- Problem
- A New Zealand local services site was invisible in search. Email was bouncing due to SMTP misconfiguration, indexation was patchy, and schema markup was missing across service pages.
- What we built
- We fixed transactional email first to stop lead leakage, then ran a full technical audit. Rebuilt URL structure, added LocalBusiness and Service schema, cleaned up the XML sitemap, and resolved Core Web Vitals issues. The engagement converted to an ongoing SEO retainer.
- Result
- Ranking gains across primary local service queries in the NZ market and a clean technical foundation that supports ongoing content work.
Why us
What you get with WitsCode that you don't get elsewhere.
Engineers, not link builders
We touch your code, your CDN, your headers, your templates. The plumbing side of SEO that most agencies cannot ship.
Every fix is verified in Search Console
We do not mark a ticket done until Google has recrawled and the data confirms the fix. No vanity dashboards.
We respect your stack
WordPress, Shopify, Next.js, headless, custom. We adapt to your codebase instead of demanding a rebuild.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Free download
Technical SEO Audit Checklist (50 points)
The same checklist we use on client audits. Site architecture, indexation, schema, Core Web Vitals, internal linking. Use it yourself or send it to your dev team.
Frequently asked
Questions before you reach out.
Ready to fix the plumbing so your content can rank?
Start a project. We will tell you, in plain language, what is holding your site back.