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Free resource, checked 2026-10-01

The SaaS Founder Launch Playbook

The places worth launching, listing and posting a SaaS or AI product. Each row carries the date we checked it, plus approval difficulty, link type and traffic potential. A working tracker is in the Kit if you want it.

130places in 6 categories

  • 97 Live
  • 28 Blocks bots
  • 5 Changed
  • 8 Removed

Checked through 2026-10-01. Next full check 2026-12-30.

Free, one email

Get the Launch Kit

Every row on this page in one tracker, plus a 30-day calendar that says what to do each day.

  • Tracker: The Launch Tracker spreadsheet
  • Calendar: The 30-day launch calendar
  • Templates: The Submission Kit templates
  • 40 checks: The 40-point pre-launch checklist
One email with the Kit. No list.Verification is still running. You can submit; it completes in a moment.

300+ websites shipped, clients in 4 countries

The short answer

Where should a SaaS founder launch and list a product?

Launch on one board where your buyers already are, list on the review sites and directories that still send visitors, post in two or three communities as a member, and skip the rest. Below are the places that passed our check, each with the date we checked it.

01Read first

Read this before you submit anywhere

Of the 98 listing links we inspected, 37 were nofollow and 17 were no link.

Many of these links are nofollow or no link at all, and Google says links marked nofollow, sponsored or ugc will generally not be followed. Source: Google Search Central, qualify your outbound links (opens in a new tab)

Google's spam policy lists low-quality directory links as link spam. It lists buying links for ranking the same way, so do not pay anyone for links. Source: Google Search Central, spam policies (opens in a new tab)

Is your site ready for the visitors these listings send?

The 40 checks to run on your site before a single listing goes live.

02By stage

What to do first, by stage

Pick the tab for where you are. Each list is our first picks for that stage, with the reason in one line.

Nothing to launch yet. Build accounts and a reputation where you will launch later.

  1. 01
    Hacker News (Show HN)(opens in a new tab)Founder communities

    Make the account and comment on other threads. Save Show HN for launch.

    Nofollow, checked 2026-10-01
  2. 02
    Product Hunt(opens in a new tab)Product Hunt alternatives

    Create your maker account now and use it, so it has a history by launch day. Do not launch yet.

    Nofollow, checked 2026-10-01
  3. 03
    Indie Hackers(opens in a new tab)Founder communities

    Post the build story and add the product to the products database.

    Nofollow, checked 2026-10-01
  4. 04
    Reddit r/SaaS(opens in a new tab)Founder communities

    Read the rules and answer questions. The sub allows one mention or three links every 60 days.

    Nofollow, checked 2026-10-01
  5. 05
    Startup School (Y Combinator)(opens in a new tab)Founder communities

    Free Y Combinator course with co-founder matching.

    No link, checked 2026-10-01
  6. 06
    DEV Community(opens in a new tab)Developer communities

    Developer tools only. Write build-log articles; body links were followed in our check.

    Dofollow, checked 2026-10-01
  7. 07
    Hashnode(opens in a new tab)Developer communities

    Developer tools only. Publish the build story on your own Hashnode blog.

    Nofollow, checked 2026-10-01
  8. 08
    Peerlist Launchpad(opens in a new tab)Product Hunt alternatives

    Build your profile and a project page. Launchpad needs a verified profile.

    Nofollow, checked 2026-10-01
  9. 09
    Reddit r/SideProject(opens in a new tab)Founder communities

    Share early builds for feedback, titled in the format the sub asks for.

    Nofollow, checked 2026-10-01
  10. 10
    StartupBase(opens in a new tab)Product Hunt alternatives

    Free launches wait four to five weeks, per the launch page, so learn the queue early.

    Nofollow, checked 2026-10-01

04The full list

Every place we checked

Showing 100 of 130

100 rated places, checked through 2026-10-01, plus 30 more we checked but did not rate (toggle above)
CostLinkour ratingBest forNotes
Do first27
AlternativeTo(opens in a new tab)CategorySaaS directoriesCostFreeApprovalEasyTraffic, our ratingVery high trafficBest forSaaSCheckedBlocks bots
Capterra(opens in a new tab)CategorySaaS directoriesCostFreemiumApprovalMediumTraffic, our ratingVery high trafficBest forB2BCheckedBlocks bots
G2(opens in a new tab)CategorySaaS directoriesCostFreemiumApprovalHardTraffic, our ratingVery high trafficBest forB2BSaaSCheckedBlocks bots
Hacker News (Show HN)(opens in a new tab)CategoryFounder communitiesCostFreeApprovalHardTraffic, our ratingVery high trafficBest forDev toolsSaaSCheckedLive
Product Hunt(opens in a new tab)CategoryProduct Hunt alternativesCostFreeApprovalMediumTraffic, our ratingVery high trafficBest forSaaSAIAny productCheckedBlocks bots
BetaList(opens in a new tab)CategoryProduct Hunt alternativesCostPaidApprovalMediumTraffic, our ratingHigh trafficBest forAny productSaaSCheckedLive
Crozdesk(opens in a new tab)CategorySaaS directoriesCostFreemiumApprovalMediumTraffic, our ratingHigh trafficBest forB2BSaaSCheckedLive
FinancesOnline(opens in a new tab)CategorySaaS directoriesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forSaaSCheckedLive
Indie Hackers(opens in a new tab)CategoryFounder communitiesCostFreeApprovalEasyTraffic, our ratingHigh trafficBest forIndieSaaSCheckedLive
Reddit r/SaaS(opens in a new tab)CategoryFounder communitiesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forSaaSCheckedLive
Reddit r/startups(opens in a new tab)CategoryFounder communitiesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forAny productCheckedLive
SaaSHub(opens in a new tab)CategorySaaS directoriesCostFreemiumApprovalEasyTraffic, our ratingHigh trafficBest forSaaSCheckedLive
SaaSworthy(opens in a new tab)CategorySaaS directoriesCostFreemiumApprovalEasyTraffic, our ratingHigh trafficBest forSaaSCheckedLive
StackShare(opens in a new tab)CategoryDeveloper communitiesCostFreeApprovalEasyTraffic, our ratingHigh trafficBest forDev toolsCheckedBlocks bots
Startup School (Y Combinator)(opens in a new tab)CategoryFounder communitiesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forAny productCheckedLive
AI Valley(opens in a new tab)CategoryAI tool directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forAICheckedBlocks bots
DEV Community(opens in a new tab)CategoryDeveloper communitiesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forDev toolsCheckedLive
Fazier(opens in a new tab)CategoryProduct Hunt alternativesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forSaaSAICheckedLive
Hashnode(opens in a new tab)CategoryDeveloper communitiesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forDev toolsCheckedLive
Launching Next(opens in a new tab)CategoryProduct Hunt alternativesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forAny productCheckedLive
Microlaunch(opens in a new tab)CategoryProduct Hunt alternativesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forIndieCheckedLive
Peerlist Launchpad(opens in a new tab)CategoryProduct Hunt alternativesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forDev toolsSaaSCheckedBlocks bots
PitchWall(opens in a new tab)CategoryProduct Hunt alternativesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forAny productCheckedLive
Reddit r/SideProject(opens in a new tab)CategoryFounder communitiesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forIndieCheckedLive
Startup Stash(opens in a new tab)CategorySaaS directoriesCostFreeApprovalMediumTraffic, our ratingMedium trafficBest forSaaSCheckedLive
StartupBase(opens in a new tab)CategoryProduct Hunt alternativesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forSaaSCheckedLive
Uneed(opens in a new tab)CategoryProduct Hunt alternativesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forIndieCheckedLive
Worth it11
Chrome Web Store(opens in a new tab)CategoryApp marketplacesCostPaidApprovalMediumTraffic, our ratingVery high trafficBest forNot ratedCheckedLive
Shopify App Store(opens in a new tab)CategoryApp marketplacesCostRevenue shareApprovalHardTraffic, our ratingVery high trafficBest forEcommerceSaaSCheckedLive
There's An AI For That(opens in a new tab)CategoryAI tool directoriesCostPaidApprovalEasyTraffic, our ratingVery high trafficBest forAICheckedBlocks bots
Toolify(opens in a new tab)CategoryAI tool directoriesCostPaidApprovalEasyTraffic, our ratingVery high trafficBest forAICheckedBlocks bots
Atlassian Marketplace(opens in a new tab)CategoryApp marketplacesCostFreemiumApprovalMediumTraffic, our ratingHigh trafficBest forDev toolsCheckedLive
HubSpot App Marketplace(opens in a new tab)CategoryApp marketplacesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forSaaSB2BCheckedLive
Slack Marketplace(opens in a new tab)CategoryApp marketplacesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forProductivitySaaSCheckedLive
Startup Grind(opens in a new tab)CategoryFounder communitiesCostFreemiumApprovalMediumTraffic, our ratingHigh trafficBest forAny productCheckedLive
Zapier App Directory(opens in a new tab)CategoryApp marketplacesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forSaaSCheckedLive
No Code Founders(opens in a new tab)CategoryFounder communitiesCostPaidApprovalEasyTraffic, our ratingMedium trafficBest forNo-codeCheckedLive
10words(opens in a new tab)CategoryProduct Hunt alternativesCostFreemiumApprovalEasyTraffic, our ratingLow trafficBest forIndieCheckedLive
Everything else62
Apple App Store(opens in a new tab)CategoryApp marketplacesCostPaidApprovalMediumTraffic, our ratingVery high trafficBest forMobileCheckedLive
Futurepedia(opens in a new tab)CategoryAI tool directoriesCostNot statedApprovalMediumTraffic, our ratingVery high trafficBest forAICheckedBlocks bots
GitHub(opens in a new tab)CategoryDeveloper communitiesCostFreemiumApprovalEasyTraffic, our ratingVery high trafficBest forDev toolsCheckedLive
Google Play Store(opens in a new tab)CategoryApp marketplacesCostPaidApprovalMediumTraffic, our ratingVery high trafficBest forMobileCheckedLive
npm(opens in a new tab)CategoryDeveloper communitiesCostFreeApprovalMediumTraffic, our ratingVery high trafficBest forDev toolsOpen sourceCheckedBlocks bots
PyPI(opens in a new tab)CategoryDeveloper communitiesCostFreeApprovalMediumTraffic, our ratingVery high trafficBest forDev toolsOpen sourceCheckedLive
Reddit r/InternetIsBeautiful(opens in a new tab)CategoryFounder communitiesCostFreeApprovalHardTraffic, our ratingVery high trafficBest forSaaSCheckedLive
Salesforce AgentExchange(opens in a new tab)formerly Salesforce AppExchangeCategoryApp marketplacesCostFreemiumApprovalHardTraffic, our ratingVery high trafficBest forEnterpriseSaaSCheckedChanged
Stack Overflow(opens in a new tab)CategoryDeveloper communitiesCostFreeApprovalHardTraffic, our ratingVery high trafficBest forDev toolsCheckedBlocks bots
WordPress Plugin Directory(opens in a new tab)CategoryApp marketplacesCostFreeApprovalMediumTraffic, our ratingVery high trafficBest forNot ratedCheckedLive
AWS Marketplace(opens in a new tab)CategoryApp marketplacesCostRevenue shareApprovalHardTraffic, our ratingHigh trafficBest forEnterpriseSaaSCheckedLive
Canva Apps Marketplace(opens in a new tab)CategoryApp marketplacesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forDesignSaaSCheckedLive
Docker Hub(opens in a new tab)CategoryDeveloper communitiesCostFreemiumApprovalMediumTraffic, our ratingHigh trafficBest forDev toolsCheckedLive
Figma Community(opens in a new tab)CategoryApp marketplacesCostFreeApprovalEasyTraffic, our ratingHigh trafficBest forDesignCheckedLive
Future Tools(opens in a new tab)CategoryAI tool directoriesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forAICheckedLive
GetApp(opens in a new tab)CategorySaaS directoriesCostFreemiumApprovalMediumTraffic, our ratingHigh trafficBest forSaaSCheckedBlocks bots
GitHub Marketplace(opens in a new tab)CategoryDeveloper communitiesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forDev toolsSaaSCheckedBlocks bots
GitLab(opens in a new tab)CategoryDeveloper communitiesCostFreemiumApprovalEasyTraffic, our ratingHigh trafficBest forDev toolsCheckedLive
Google Workspace Marketplace(opens in a new tab)CategoryApp marketplacesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forProductivitySaaSCheckedLive
Microsoft Marketplace(opens in a new tab)formerly Microsoft AppSource and Azure MarketplaceCategoryApp marketplacesCostFreeApprovalHardTraffic, our ratingHigh trafficBest forEnterpriseSaaSCheckedChanged
Notion Marketplace(opens in a new tab)formerly Notion Integrations GalleryCategoryApp marketplacesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forProductivityCheckedChanged
RapidAPI Hub(opens in a new tab)CategoryDeveloper communitiesCostFreemiumApprovalMediumTraffic, our ratingHigh trafficBest forDev toolsCheckedLive
Reddit launch posts(opens in a new tab)CategoryProduct Hunt alternativesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forAny productCheckedBlocks bots
Reddit r/Entrepreneur(opens in a new tab)CategoryFounder communitiesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forAny productCheckedLive
Reddit r/learnprogramming(opens in a new tab)CategoryDeveloper communitiesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forDev toolsCheckedLive
Reddit r/programming(opens in a new tab)CategoryDeveloper communitiesCostFreeApprovalHardTraffic, our ratingHigh trafficBest forDev toolsCheckedLive
Softpedia(opens in a new tab)CategorySaaS directoriesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forAny productCheckedBlocks bots
Software Advice(opens in a new tab)CategorySaaS directoriesCostFreemiumApprovalMediumTraffic, our ratingHigh trafficBest forB2BCheckedBlocks bots
SourceForge(opens in a new tab)CategorySaaS directoriesCostFreeApprovalEasyTraffic, our ratingHigh trafficBest forDev toolsCheckedBlocks bots
TopAI.tools(opens in a new tab)CategoryAI tool directoriesCostPaidApprovalEasyTraffic, our ratingHigh trafficBest forAICheckedLive
TrustRadius(opens in a new tab)CategorySaaS directoriesCostFreemiumApprovalHardTraffic, our ratingHigh trafficBest forB2BSaaSCheckedBlocks bots
Webflow Marketplace(opens in a new tab)CategoryApp marketplacesCostFreeApprovalMediumTraffic, our ratingHigh trafficBest forSaaSCheckedLive
AI Depot(opens in a new tab)CategoryAI tool directoriesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forAICheckedLive
AI Hunter(opens in a new tab)CategoryAI tool directoriesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forAICheckedChanged
AI Tools Directory(opens in a new tab)CategoryAI tool directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forAICheckedLive
AICyclopedia(opens in a new tab)CategoryAI tool directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forAICheckedLive
AIStage(opens in a new tab)CategoryAI tool directoriesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forAICheckedBlocks bots
Alternative.me(opens in a new tab)CategorySaaS directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forAny productCheckedLive
Appvizer(opens in a new tab)CategorySaaS directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forSaaSCheckedLive
Bubble Plugin Marketplace(opens in a new tab)CategoryApp marketplacesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forNo-codeCheckedLive
CodePen(opens in a new tab)CategoryDeveloper communitiesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forDev toolsCheckedBlocks bots
CoFoundersLab(opens in a new tab)CategoryFounder communitiesCostFreemiumApprovalMediumTraffic, our ratingMedium trafficBest forAny productCheckedLive
Dang.ai(opens in a new tab)CategoryAI tool directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forAICheckedLive
Founders Network(opens in a new tab)CategoryFounder communitiesCostPaidApprovalHardTraffic, our ratingMedium trafficBest forAny productCheckedLive
GrowthMentor(opens in a new tab)CategoryFounder communitiesCostPaidApprovalMediumTraffic, our ratingMedium trafficBest forSaaSCheckedLive
JSFiddle(opens in a new tab)CategoryDeveloper communitiesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forDev toolsOpen sourceCheckedLive
KillerStartups(opens in a new tab)CategoryProduct Hunt alternativesCostFreeApprovalMediumTraffic, our ratingMedium trafficBest forAny productCheckedLive
LibHunt(opens in a new tab)CategorySaaS directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forDev toolsOpen sourceCheckedBlocks bots
OpenTools(opens in a new tab)CategoryAI tool directoriesCostNot statedApprovalEasyTraffic, our ratingMedium trafficBest forAICheckedLive
Pabbly Connect Integrations(opens in a new tab)CategoryApp marketplacesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forSaaSCheckedLive
Product Coalition(opens in a new tab)CategoryFounder communitiesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forAny productCheckedLive
Product Hunt Forums(opens in a new tab)formerly Product Hunt MakersCategoryProduct Hunt alternativesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forAny productCheckedChanged
Productivity Directory(opens in a new tab)CategorySaaS directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forProductivityCheckedLive
Reddit r/ProductManagement(opens in a new tab)CategoryFounder communitiesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forSaaSCheckedLive
Reddit r/webdev(opens in a new tab)CategoryDeveloper communitiesCostFreeApprovalMediumTraffic, our ratingMedium trafficBest forSaaSCheckedLive
Serchen(opens in a new tab)CategorySaaS directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forSaaSCheckedLive
SideProjectors(opens in a new tab)CategoryProduct Hunt alternativesCostFreemiumApprovalEasyTraffic, our ratingMedium trafficBest forIndieCheckedLive
Startup Resources(opens in a new tab)CategorySaaS directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forSaaSCheckedLive
Tool Finder(opens in a new tab)CategorySaaS directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forProductivityCheckedLive
Top Best Alternatives(opens in a new tab)CategorySaaS directoriesCostFreeApprovalEasyTraffic, our ratingMedium trafficBest forAny productCheckedLive
AI Parabellum(opens in a new tab)CategoryAI tool directoriesCostPaidApprovalEasyTraffic, our ratingLow trafficBest forAICheckedLive

The Launch Kit

Track all 130 in the Kit

Status, submitted date, listing URL and the link type you got, for every row above.

  • The Launch Tracker spreadsheet
  • The 30-day launch calendar
  • The Submission Kit templates
  • The 40-point pre-launch checklist
One email with the Kit. No list.Verification is still running. You can submit; it completes in a moment.

05Expectations

What a launch is worth

  1. 50 to 120

    hours of prep

    On average, startups that do well on Product Hunt put this much time into preparing for launch.

  2. 30 days

    warm-up, launch 12:01 a.m. PT

    The guide says to start warming your audience a month out and to go live at 12:01 a.m. Pacific.

  3. 50 to 300

    B2B signups on the day

    An average B2B startup might get this many on launch day and count it a success.

Figures from Leo Bosuener's Product Hunt launch guide on Lenny's Newsletter. Read the guide (opens in a new tab)

The spike lasts a few days. The people who arrive during it land on your site, so get the site right before you submit anywhere. A launch is one channel. For the rest of the plan, use our SaaS GTM strategy template.

Run the 40-point launch checklist

06Links and SEO

Do directory links help SEO?

Where can I get free backlinks for a new website?
From sites with a reason to mention you: the platforms you integrate with, communities where you answer questions, newsletters and podcasts in your niche, and the directories here with a verified followed link. Filter the table by Link: Dofollow and Cost: Free to see those.
How many backlinks do I need?
Google publishes no target number. A count says nothing about whether the linking sites are relevant to you, and buying links in bulk is on Google's link spam list. Source: Google Search Central, spam policies (opens in a new tab)
Are backlinks still important for SEO?
Links still help Google find pages, but a directory link is a weak one. Google says links marked nofollow, sponsored or ugc will generally not be followed, and many directory links carry one of those. Source: Google Search Central, qualify your outbound links (opens in a new tab)
Can backlinks hurt SEO?
Yes. Paid links and low-quality directory links are both on Google's link spam list, and Google says sites that break its spam policies may rank lower or not appear in results at all. Source: Google Search Central, spam policies (opens in a new tab)

The SEO work that moves rankings happens on your own site. See our SEO services

Link value ladder, all 130 published, including unrated

  1. Verified dofollow44

    A followed link on a real listing page

  2. Nofollow37

    Linked, with nofollow, ugc or sponsored

  3. No link17

    The listing does not link out at all

  4. Not checked32

    No listing page we could inspect yet

From our rel checks on live listing pages, last run . Many directory links are nofollow or no link at all.

07Field notes

How to work through the list

What to submit first

  1. 01Start the hard approvals first. Review sites and marketplaces need vendor or partner accounts, and some queues run for weeks.
  2. 02Launch on one board per week. Each launch needs you in the comments all day, and you cannot do that on three boards at once.
  3. 03Join communities as a member before you post as a founder. Answer questions for a few weeks, then share the launch once, inside the rules.

What to skip

Dead, parked, abandoned or unconfirmed when we checked, so they are off the list for now: Startup Tracker, Slant, Toolalike, MoreTools, AI Tool Hunt, AI Library, Future AI Tools, All Things AI, AI Scout, Insanely Cool Tools, AI Tools Hub, AI Tool Guru, Makerlog.

How to write a listing

  • Tagline: what it does and for whom, under 60 characters, no adjectives a buyer would not use.
  • First sentence: the job the product does, in the words your buyers use for that job.
  • Screenshots: the product in use, three to five, at the size each platform asks for.
  • Category: the one a buyer would browse, even if a broader one looks bigger.
  • Maker comment: why you built it, who it is for, and one question for the people reading.

The Submission Kit, part of the Launch Kit, has a template for each of these and the image sizes by platform.

How to sequence a launch week

Queue the slow approvals a month out, book the scheduled boards two weeks out, and keep launch week for one primary board, Show HN on another day, and the easy directories in small batches after. The timeline shows the full 30 days.

See the 30-day calendar
The 30-day launch calendar. T0 is your primary launch day. Slow approvals go first, scheduled boards in the middle, easy directories after launch.
  1. T-7 to T-1

    Final checks and warm-up

  2. T0

    Launch day

    • Launch on your one primary board.

    • Answer every comment fast, all day.

    • Post the launch note in one community you already belong to.

  3. T+1 to T+3

    Second wave

  4. T+4 to T+7

    Easy directories and cleanup

Timing source: Leo Bosuener, Product Hunt launch guide, Lenny's Newsletter.

08Work with us

If you would rather have it built

09FAQ

Frequently asked questions

A site that lists new products so buyers, early adopters and writers can find them. Some are launch boards with a daily or weekly leaderboard, some are review sites like G2 and Capterra, and some are niche lists for AI tools or developer products. The useful ones still send visitors. We took 13 off this list because they were dead, parked, for sale, abandoned, repurposed or could not be confirmed.

On one board where your buyers already spend time. For a B2B SaaS or AI product that is usually Product Hunt, with Show HN for developer tools. Around it, schedule two or three smaller boards such as Uneed, Microlaunch, Fazier or Peerlist Launchpad, post in one community you already belong to, and list on the review sites after launch. The stage tabs above give the order for where you are now.

Start with the 27 in the Do first group of the table. They are split by stage, so no stage has more than 12. Add the 11 in the Worth it group if they fit your product. Past that, pick by audience fit and by whether the directory still sends visitors. More submissions mean more forms, and Google's spam policy lists low-quality directory links as link spam.

Source: Google Search Central, spam policies (opens in a new tab)

A few help a little. Google says links marked nofollow, sponsored or ugc will generally not be followed, and its spam policy lists low-quality directory links as link spam. A followed link from a directory people use can help Google find your site. Rankings come from your own pages. List for the visitors and do the SEO on your site.

Google Search Central, qualify your outbound links: Google Search Central, qualify your outbound links (opens in a new tab), Google Search Central, spam policies: Google Search Central, spam policies (opens in a new tab)

Both. Of the 98 listing links we inspected, 44 were followed, 37 were nofollow (we count rel ugc and sponsored as nofollow) and 17 were no link at all, usually a JavaScript button. 32 rows say Not checked because the site blocked our browser or we found no listing page to sample. The Link column shows each result.

They save typing. They cannot make a directory send visitors it does not have, and a service that promises hundreds of backlinks is selling the kind of links Google's spam policy names. If you hire one, ask for their list first and check it against this page. If you do it yourself, the Submission Kit covers the writing.

Source: Google Search Central, spam policies (opens in a new tab)

It depends on the directory. Where one states a time on its own pages, it is in that row's notes. On 2026-10-01, StartupBase said free launches wait four to five weeks, PitchWall offered a free launch after a 30 day wait, saasplace.io said it reviews free submissions within three business days, and Startup Ranking's FAQ stated 60 days for a free listing. Several sell a paid option to skip the queue. Start the slow ones first; the calendar puts review sites and marketplaces a month before launch.

StartupBase launch page: StartupBase launch page (opens in a new tab), PitchWall submit page: PitchWall submit page (opens in a new tab), saasplace.io submit page: saasplace.io submit page (opens in a new tab), Startup Ranking: Startup Ranking (opens in a new tab)

Yes. Give one primary board your full attention on launch day and run the others on other days. Peerlist Launchpad launches every Monday, and Uneed and Microlaunch put you in a queue for a launch day. Keep Show HN off the same hour as Product Hunt so you can answer both threads. Rewrite the post for each place. The same text pasted across five communities in an hour reads as spam to the people running them.

The forms we opened ask for much the same set: product name, URL, a tagline, a short and a long description, a category, a logo, screenshots, your pricing model, a maker name and a contact email on your own domain. Launch boards add a maker comment. Review sites want a vendor account and, later, customer reviews. Write it all once. The Submission Kit has a template for each piece and the image sizes by platform, with the page each size came from.

We fetched every URL with curl, read pages with WebFetch, opened the sites that block scripts in a real Chrome browser with Playwright, and read vendor pages for eligibility. For link type, we opened a real listing on each directory that let us and read the rel attribute on the link to the listed product; 32 rows say Not checked. Rows we could not confirm say so. We started from a circulating list of 367 directories. 56 were dead and 32 had changed hands or purpose. The survivors are in the tables, and the full audit is in the Kit. Rows are checked through 2026-10-01, the next full check is due 2026-12-30, and every change goes in the changelog at the bottom of this page.

10Audit trail

Changelog

We never remove a row silently. When a directory dies, changes hands, gets renamed or merges into another, the change is logged here with the date we found it.

21 dated changes since the first check
  1. AI HunterURL corrected from aihunter.io (parked) to ai-hunter.io.
  2. AI LibraryRemoved: ailibrary.ai is now an AI agent builder, not a directory.
  3. AI ScoutHeld back: the site served no content on 2026-10-01. Recheck at the next pass.
  4. AI Tool GuruHeld back: the site served no content on 2026-10-01. Recheck at the next pass.
  5. AI Tool HuntRemoved: the site is offline.
  6. AI Tools HubRemoved: the domain is listed for sale.
  7. All Things AIRemoved: the domain's DNS is broken.
  8. Future AI ToolsRemoved: the domain no longer resolves.
  9. futuretools.aiMerged into Future Tools (futuretools.io); futuretools.ai is a newsletter signup page.
  10. Insanely Cool ToolsRemoved: the domain is parked.
  11. MakerlogRemoved: the domain no longer resolves.
  12. Microsoft MarketplaceRenamed: Microsoft AppSource and Azure Marketplace merged into Microsoft Marketplace.
  13. Microsoft Marketplace (formerly Azure Marketplace)Merged into Microsoft Marketplace with AppSource.
  14. MoreToolsRemoved: the domain no longer resolves.
  15. Notion MarketplaceRenamed from Notion Integrations Gallery; the URL moved to notion.com/connections.
  16. Product Hunt ForumsRenamed from Product Hunt Makers: the Makers community was replaced by product forums.
  17. Salesforce AgentExchangeRenamed from Salesforce AppExchange to Salesforce AgentExchange.
  18. SlantHeld back: the site served no content on 2026-10-01. Recheck at the next pass.
  19. Startup TrackerRemoved: the site still loads but shows nothing newer than 2020.
  20. ToolalikeRemoved: the domain no longer resolves.
  21. tools.futurepedia.ioMerged into Futurepedia (futurepedia.io); the tools.futurepedia.io subdomain returns 404.

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