Topic
Shopify, WooCommerce, checkout, and conversion for online stores.
Mar 7, 2026 · 10 min read
A beginner-friendly map of the Shopify theme folder structure: sections, templates, snippets, assets, locales, config. What each folder is for, where to look when something breaks, and the file we...
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Mar 5, 2026 · 10 min read
At what point does a custom Shopify theme pay back against a $300 paid theme plus customisations? A break-even framework built on 25+ theme builds.
Mar 2, 2026 · 10 min read
Sections now live on every template, not just the homepage. What this unlocks for merchants, what it means for developers, and the migration quirks we have hit when modernising legacy themes.
Feb 28, 2026 · 12 min read
A weighted scoring framework across twelve criteria, with the weighting logic explained so you can make a defensible platform choice before any agency pitches you.
Feb 25, 2026 · 10 min read
A real postmortem from a WooCommerce Black Friday incident. The plugin category, the query pattern that killed the database, the ninety-minute response, and a red flag checklist you can run against...
Feb 24, 2026 · 10 min read
Admin slowness is a revenue problem. Here is the full diagnosis, from autoload bloat to HPOS order search, with the real numbers from a client we took from 11.2s to 1.8s.
Feb 21, 2026 · 9 min read
The blocks based checkout is no longer experimental, but migrating from the shortcode still breaks things. Here is when to migrate, what breaks, and the theme edits we always redo afterwards.
Feb 18, 2026 · 9 min read
Benchmarks from two identical WooCommerce stores show where Redis actually helps, where Memcached holds up, and when the default advice to install Redis is wrong.
Feb 16, 2026 · 9 min read
Shared vs VPS vs managed WordPress vs dedicated for WooCommerce. Real TTFB numbers, PHP worker ceilings, order capacity per tier, and the signs you have outgrown your host.
Feb 14, 2026 · 10 min read
The exact 14-plugin stack we install on $1M+ WooCommerce stores. Payment, shipping, tax, subscriptions, B2B, analytics, security, performance. Why we picked each and which plugins we actively avoid.
Feb 12, 2026 · 11 min read
The infrastructure decisions that actually matter when a WooCommerce store hits volume → object cache, action scheduler, database indexing, order search, REST API throttling. We have taken three...
Feb 10, 2026 · 11 min read
Honest 2026 decision guide from a team that has shipped on both. Where WooCommerce wins, where Shopify wins, and the regulated-market, B2B and multi-vendor gaps the SERP keeps missing.
Feb 7, 2026 · 12 min read
Real numbers on agency fees, platform differential, theme rebuild, app reconfiguration and SEO preservation. Plus the hidden Shopify costs that surface in month three and a framework for deciding...
Feb 4, 2026 · 10 min read
Uninstalling a Shopify app removes the access token, not the debris. The veteran guide to theme residue, orphan metafields, webhook ghosts, and GDPR endpoints the store owner inherits.
Feb 2, 2026 · 10 min read
Aggregate data from 50+ WitsCode Shopify audits. The 10 apps most commonly installed on stores that failed Core Web Vitals, with measured script weights and the cross-app interaction effects nobody...
Jan 31, 2026 · 10 min read
Free Shopify apps charge you in ways that never appear on your Shopify bill: JavaScript weight, data monetisation, support lag, and upsell traps. Here is what a veteran sees that the SERP misses.
Jan 29, 2026 · 10 min read
The six-question filter we run before installing any Shopify app on a client store. Publisher reputation, script loading, uninstall hygiene, checkout compatibility, data portability.
Jan 26, 2026 · 11 min read
Build size charts, ingredient lists, and care instructions with Shopify metafields and a small Liquid snippet. Code included, no app required.
Jan 24, 2026 · 11 min read
A veteran walkthrough of Shopify Bundles, Subscriptions, Gift Cards, Metafields, Markets, Forms, and Customer Accounts. Where native is now enough, where the paid app still wins, and how to migrate...
Jan 21, 2026 · 11 min read
A controlled case study on removing nine Shopify apps across a 60-day window, including the sequencing, native replacements, attribution method, and measured revenue lift.
Jan 19, 2026 · 10 min read
Klaviyo, Privy, Justuno, OptinMonster, Poptin weighed in kilobytes and measured in INP impact. Which ones lazy-load properly and which fire on every page regardless of intent.
Jan 17, 2026 · 10 min read
Performance-first comparison of the top three Shopify review apps. JavaScript weight, LCP impact, CLS impact, feature parity, and a real recommendation from 40+ deployments of each.
Jan 15, 2026 · 10 min read
A safe Shopify app audit protocol from a 250 plus store agency. Staging clones, non destructive DevTools simulation, orphan webhook checks, and rollback.
Jan 12, 2026 · 10 min read
The hidden cost of the coupon-code input box on Shopify checkout, the hunt-and-bounce pattern Honey triggers, and how to hide, gate, or replace the field by traffic source.
