Topic
Shopify, WooCommerce, checkout, and conversion for online stores.
Jun 9, 2026 · 8 min read
An honest comparison of seven Shopify development agencies in 2026: Charle, Eastside Co, We Make Websites, Swanky, Cake, thoughtbot, and WitsCode. Who actually fits your brand.
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Jun 9, 2026 · 9 min read
Shopify vs WooCommerce for US and UK DTC brands in 2026: real cost structure, customization, performance, SEO and AI search, migration paths, and a clear decision framework.
Jun 5, 2026 · 10 min read
Shopify custom shipping rates for oversized, hazmat and refrigerated goods need a Carrier Service. The build, the callback, the 10s budget and fallback.
Jun 4, 2026 · 10 min read
Above the fold summary plus below-fold full reviews, or integrated reviews throughout? Tested on 200K sessions across eight stores. The pattern that won and the three where it lost.
Jun 2, 2026 · 8 min read
Hero types ranked across 40+ Shopify builds: lifestyle photo, product-only, video loop, text-led, collection mosaic. Which wins by brand stage and product type, plus the LCP trade-offs most teams...
Jun 2, 2026 · 9 min read
Shopify Functions for SMBs: three use-cases worth building, discount, delivery and payment customisation, with starter code and honest build-cost notes.
Jun 1, 2026 · 10 min read
Shopify vs WordPress content question for a 12-50 SKU brand: where Shopify's blog falls short, where WooCommerce wins, and the hybrid build that beats both.
May 30, 2026 · 10 min read
Meta-analysis of a single A/B test run across twelve Shopify PDPs. Where Add to Cart wins, where Buy Now wins, and the implementation nuance that flips the result.
May 29, 2026 · 9 min read
Filter-apply behaviour, facet counts, mobile drawers, and URL persistence. The Shopify collection filtering defaults that kill conversion and the patterns we use instead.
How to use Shopify as a headless CMS: keep checkout native, build marketing pages headless. When this hybrid wins for content-led commerce brands.
May 27, 2026 · 9 min read
Shopify subscriptions tax for UK and EU stores: OSS thresholds, post-Brexit VAT, B2B reverse charge, refund reversal and which apps get recurring tax right.
May 26, 2026 · 10 min read
Sticky ATC bar, accordion details, variant chips, swipe gallery, size-chart modal, mobile-first reviews, and accelerated checkout priority. Seven Shopify mobile PDP patterns that together lift...
May 25, 2026 · 10 min read
Shopify B2B wholesale in 2026: native company accounts, price lists and Net 30 are no longer Plus-only. A setup guide for SMBs, and when to build custom.
May 23, 2026 · 10 min read
Trust badges ranked by real conversion impact: verified reviews beat UGC photos beat press mentions beat generic SSL badges. The PDP social proof block WitsCode ships on every build.
May 23, 2026 · 9 min read
Shopify Magic AI reviewed for 2026: an honest feature-by-feature verdict on product descriptions, theme help, support replies and Sidekick for SMB stores.
May 22, 2026 · 9 min read
Shopify for services works for fixed-price bookings but breaks on deposits, consult-first sales and retainers. When to use it and when to build custom.
May 21, 2026 · 10 min read
The ethical line between legitimate urgency and fake countdowns. Real inventory, shipping cutoffs, honest recency, and the FTC and CMA enforcement risk behind the sleaze.
May 19, 2026 · 10 min read
Variant pickers, ATC placement, price display, lead-image behaviour. Six decisions that get 90% of the PDP conversion lift. Data from A/B tests on 12 stores.
May 16, 2026 · 10 min read
Postmortem on six Shopify CRO experiments that cost our clients money. The mis-hypothesis behind each, the guardrail we missed, and the experiment-design rule we changed as a result.
May 14, 2026 · 10 min read
Who should have Owner vs Staff vs Collaborator access, the permissions that get handed out by default and never removed, and the offboarding checklist for departing contractors.
May 12, 2026 · 10 min read
Access control, webhooks, customer data, IP allowlisting, audit review. The 15-point hardening checklist WitsCode runs on every Shopify Plus onboarding.
May 9, 2026 · 10 min read
Four fraud signals Shopify's default analysis never surfaces, how to capture them through webhooks and external APIs, and how to act on them without breaking good-customer conversion.
May 7, 2026 · 11 min read
Shopify native fraud analysis vs Signifyd vs NoFraud vs Riskified. The real AOV, chargeback rate, and volume breakpoints where each tool actually pays off.
May 5, 2026 · 10 min read
Shopify's PCI scope demystified. What Shopify handles, what the merchant still owns, what changes for Shopify Plus, what happens with third-party checkout apps. The honest version for founders.
