The WitsCode Blog
Field notes on web, AI search & growth.
Practical, opinionated writing from the team, what we ship for clients, what we are testing, and the patterns that actually move the needle.
- Shopify & Ecommerce
Apr 6, 2026 · 12 min read
The Shopify SEO Audit We Run on Every New Client
A 41-point audit covering technical, on-page, content, links, rich results, and international. The unvarnished version of what agencies charge two thousand dollars for.
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- Conversion & Leads
Apr 5, 2026 · 9 min read
What Is a Good Website Conversion Rate in 2026? (Benchmarks by Industry)
What is a good website conversion rate in 2026? Real benchmark data by industry, plus the five factors that move your own number more than any average.
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- Shopify & Ecommerce
Apr 5, 2026 · 10 min read
Shopify Blog SEO: Why Most Stores Get Zero Organic Traffic From Content
The default Shopify blog is a dead end. URL structure, lack of internal linking, sparse metadata, weak category taxonomy. Walk through the five fixes we make on every blog migration.
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- AI & Vibe Coding
Apr 4, 2026 · 10 min read
Auth Middleware: The Layer Every Vibe-Coded App Needs
AI-built Next.js apps almost always protect routes in React, which is not protection at all. Here is the server-side middleware layer with Supabase SSR that actually stops bad actors, plus the...
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- For Founders
Apr 3, 2026 · 10 min read
When an Agent Should Have Memory and When It Shouldn't
When a founder first watches an AI agent forget who they are between sessions, the reaction is almost always the same. They ask whether the agent can remember. The vendors say yes. The frameworks say...
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- Conversion & Leads
Apr 3, 2026 · 12 min read
Website Conversion Rate Optimization: The SMB Playbook for Sites Under 10,000 Visitors
How to do conversion rate optimization on a low-traffic website: why A/B testing fails under 10,000 visitors and the four-method SMB playbook that works.
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- Shopify & Ecommerce
Apr 2, 2026 · 9 min read
Internal Linking at Scale on Shopify Without an App
Metaobject-driven related products, shop-the-look internal links, and blog-to-PDP linking. A no-app approach that does not add JavaScript or payment scripts. Includes the Liquid snippets we use.
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- AI & Vibe Coding
Apr 1, 2026 · 9 min read
Session Handling AI Tools Get Consistently Wrong
Session Handling AI Tools Get Consistently Wrong When an AI coding tool builds you an authenticated app, the login screen almost always works. A user types an email, receives a magic link or enters a...
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- Hiring & Agencies
Apr 1, 2026 · 8 min read
How to Audit Your Current Website Before Hiring an Agency
A 30-minute self-audit to run before you hire a web agency: six checks for speed, mobile, dead pages, forms and ownership, plus the one page to brief with.
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- Hiring & Agencies
Mar 31, 2026 · 10 min read
What Should Be in Your Website Brief? Template Inside
What should a website brief include? Five sections covering goals, audience, content, tech and metrics, with a full template inside for a tighter quote.
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- For Founders
Mar 30, 2026 · 10 min read
The Agent-Building Mistakes We Fix for Non-Technical Clients
Five common mistakes that break AI agents in production: no scope boundary, no cost cap, no human approval gate, no logging, and no rollback path. The exact fixes we apply on every client agent we...
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- Shopify & Ecommerce
Mar 30, 2026 · 10 min read
Shopify Collection Page SEO: The URL Structure Problem Nobody Fixes
Why /collections/all and /collections/frontpage duplicate content kills ranking, and the canonical plus rewrite pattern we use. Includes the metaobject-driven landing pages we build for merchants...
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- Hiring & Agencies
Mar 29, 2026 · 9 min read
Discovery Calls With Web Agencies: 14 Questions to Ask Before Signing
A web agency discovery call is a two-way audition. Here are 14 questions to ask, the good answers to expect, plus the red-flag answers to watch out for.
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- Shopify & Ecommerce
Mar 28, 2026 · 11 min read
Cookieless Tracking for Shopify: The Server-Side Setup in 2026
Third-party cookies are dead. Here is how to wire Shopify Customer Events, server-side GTM, Meta CAPI, GA4, TikTok, and Consent Mode v2 for US and UK traffic.
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- AI & Vibe Coding
Mar 28, 2026 · 11 min read
Role-Based Access Control in a Lovable App: The Real Implementation
Lovable ships auth but not RBAC. The role schema, custom access token hook, RLS policies and server-side UI checks that actually hold up in production.
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- For Founders
Mar 27, 2026 · 10 min read
AI Agents in Production: A Non-Technical Founder's Framework
What an agent actually is versus a prompt versus an automation, what production means for an agent, and the framework we use to decide if a task is agent-shaped or automation-shaped.
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- Shopify & Ecommerce
Mar 26, 2026 · 11 min read
Product Schema on Shopify: Beyond the Basics Most Stores Ship
Default Shopify product schema is incomplete. Full JSON-LD with aggregateRating, ShippingDetails, MerchantReturnPolicy, and copy-paste Liquid from 300+ websites.
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- Hiring & Agencies
Mar 26, 2026 · 9 min read
Website Project Timeline: Why Yours Will Take Longer Than Quoted
Why website projects run late, the four predictable causes of timeline slip, and the fixed-format weekly report that keeps a build honest. From 300+ websites.
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- AI & Vibe Coding
Mar 25, 2026 · 10 min read
Clerk vs Supabase Auth vs Auth.js for AI-Built Apps
Three realistic auth options for founders who have outgrown the default. A decision framework covering cost at 10K MAU, SSO readiness, Organizations, and the real price of DIY.
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- Shopify & Ecommerce
Mar 24, 2026 · 10 min read
The Shopify Search Console Setup Most Agencies Get Wrong
Property type, domain vs URL prefix, /collections vs /products indexing, and the robots.txt.liquid patterns we use to keep Shopify from indexing every filter combination.
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- Hiring & Agencies
Mar 24, 2026 · 10 min read
Why Cheap Websites Cost More: A 5-Year Total-Cost Analysis
Do cheap websites cost more? A real five-year total-cost analysis: a 2,500 pound build with two redesigns versus one proper site. The math nobody shows upfront.
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- For Founders
Mar 23, 2026 · 9 min read
Measuring AI Support Quality: The Five Metrics That Actually Matter
The five AI support metrics that matter: resolution rate, escalation rate, AI-only CSAT, hallucination rate, and cost per resolved ticket. The dashboard we build.
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- AI & Vibe Coding
Mar 22, 2026 · 11 min read
Migrating Off Supabase: When and How
Signals you have outgrown Supabase and the honest migration path to managed Postgres plus a real auth provider, including the zero-downtime playbook most guides get wrong.
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- Hiring & Agencies
Mar 22, 2026 · 9 min read
How to Avoid Scope Creep on a Website Project (From Both Sides)
Five things that cause scope creep on a web project and the contract clauses that pre-empt each one. An honest, both-sides guide from an agency of 300+ websites.
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