The WitsCode Blog
Field notes on web, AI search & growth.
Practical, opinionated writing from the team, what we ship for clients, what we are testing, and the patterns that actually move the needle.
- Conversion & Leads
Apr 22, 2026 · 9 min read
Mobile Conversion Rate Optimization: 11 Fixes for SMB Sites
Mobile conversion optimization for SMB sites: 11 practical, measured fixes covering tap targets, sticky CTAs, autofill, accordion FAQs and keyboard input.
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- For Founders
Apr 21, 2026 · 10 min read
When to Graduate From Webflow to a Custom Site: Four Signals You Have Outgrown the Builder
Outgrow Webflow: the four hard signals (catalog size, backend logic, multi-role access, performance ceiling) that mean it is time for a custom Next.js or Astro site.
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- AI & Vibe Coding
Apr 21, 2026 · 10 min read
Stripe Test Mode to Live Mode: The Pre-Launch Checklist for AI-Built Apps
22 checks before you flip Stripe to live mode. Webhook endpoints, test cards, tax, legal pages, invoice branding, refund policy, dispute handling.
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- Shopify & Ecommerce
Apr 20, 2026 · 11 min read
Shopify Markets vs Separate Stores: The Real Decision Factors
Most advice to just use Markets is wrong for specific merchants. Here are the five factors that push the decision toward separate stores: payment gateways, tax complexity, catalog divergence,...
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- Shopify & Ecommerce
Apr 19, 2026 · 9 min read
When to Stay on Shopify Liquid and Skip Headless Entirely
The honest 2026 case for staying native on Shopify. Section Groups, Theme Blocks, Checkout UI Extensions, Metaobjects and the Section Rendering API now cover around ninety percent of what headless...
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- Conversion & Leads
Apr 19, 2026 · 8 min read
Website Trust Signals: The 12 That Actually Move SMB Conversions
A practical guide to website trust signals for SMBs: the 12 that move conversions, where to place them, and the two that quietly backfire.
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- Conversion & Leads
Apr 18, 2026 · 11 min read
High-Converting Landing Page Structure: The 9-Block Framework
Build a high converting landing page with the 9-Block Framework: hook, proof, problem, solution, mechanism, results, objections, CTA and FAQ in order.
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- AI & Vibe Coding
Apr 17, 2026 · 11 min read
Stripe Connect vs Checkout: The Decision AI Tools Can't Make for You
If your app moves money on behalf of other users, Connect is mandatory and Checkout will not save you. A walk through the account-type decision, the AccountLink onboarding flow, application fees, and...
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- For Founders
Apr 17, 2026 · 9 min read
Cost Controls for AI Agents That Run Autonomously
The four cost controls we require before any client agent goes live: workspace spend limits, per-run token caps, monthly cumulative tracking, and a hard pause at 100 percent. With Anthropic cost...
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- Shopify & Ecommerce
Apr 16, 2026 · 10 min read
Going Headless: The Three Months We Wished We'd Planned Better
A build-in-public Hydrogen case study. What we underestimated month by month, what we got right, and the four-point pre-engagement checklist we now insist on before any headless Shopify SOW.
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- AI & Vibe Coding
Apr 15, 2026 · 10 min read
Stripe Webhooks That Don't Drop When It Matters
The reliable-webhook pattern for Stripe: signature verification with raw bodies, event.id idempotency, async 200-OK-then-process, and dead-letter queues. Why passing test mode is not the same as...
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- Conversion & Leads
Apr 15, 2026 · 10 min read
Why Your Landing Page Doesn't Convert: A 14-Point Diagnostic
Why your landing page is not converting, and a 14-point diagnostic that finds the real cause: message match, friction, trust, scroll depth and mobile flow.
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- For Founders
Apr 14, 2026 · 10 min read
Human-in-the-Loop Design for Non-Technical Teams
Where the human check should sit. Before action, after action, or on exception, with a selection rule built on action cost, reversibility, and brand risk.
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- Shopify & Ecommerce
Apr 13, 2026 · 10 min read
The Hidden Costs of Headless Shopify Most Agencies Don't Mention
Dev cost is only 40% of the true headless Shopify TCO. A scarred, honest breakdown of the other 60%, with real monthly numbers.
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- Conversion & Leads
Apr 13, 2026 · 8 min read
Social Proof on Your Website: Where to Place It and What Actually Works
A practical guide to social proof on your website: which proof type wins at each funnel stage, where to place it, and the placement test we run on every homepage.
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- Conversion & Leads
Apr 12, 2026 · 8 min read
CTA Button Best Practices: What 2026 Click-Through Data Says
CTA button best practices backed by click-through data on copy, color, position, and repetition, plus why 'Submit' loses and where to test first.
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- AI & Vibe Coding
Apr 11, 2026 · 11 min read
Stripe Integration in AI-Built Apps: What the AI Misses
Stripe is easy to wire up in a demo and hard to get right in production. The nine edge cases AI tools miss, from raw-body webhooks to dispute alerts, and how to fix each one.
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- Shopify & Ecommerce
Apr 11, 2026 · 10 min read
Hydrogen vs Next.js for Shopify Storefronts: Which Framework Ships Faster
Technical comparison from headless Shopify builds we have shipped on both frameworks. Hydrogen's opinionated SSR versus Next.js's flexibility, data loading, edge deploys, and caching, plus the call...
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- For Founders
Apr 10, 2026 · 10 min read
The Done-for-You AI Employee Evaluation Checklist
Marblism, Lindy, Clawbot, Zapier Agents all sell AI employees. The eight questions that separate a real hire from marketing copy before you swipe a card.
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- Shopify & Ecommerce
Apr 9, 2026 · 10 min read
Headless Shopify in 2026: Who It's Actually For
An honest framework for deciding whether to go headless on Shopify in 2026. Three circles, one intersection, and an unflinching list of who is burning money.
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- Conversion & Leads
Apr 9, 2026 · 9 min read
Website Value Proposition: How to Write One That Doesn't Sound Like Everyone Else
How to write a website value proposition with a four-part formula, the swap test, and 12 before-and-after homepage headline rewrites from real projects.
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- Conversion & Leads
Apr 8, 2026 · 10 min read
Hero Section Examples That Convert (And the 5 That Always Fail)
Five hero section examples that convert and the five tropes that always fail, with a clear teardown of the headline, visual, proof, and CTA behind each.
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- For Founders
Apr 7, 2026 · 10 min read
Dispatch and Delegation: Running Agents After-Hours Safely
Scheduled agents, computer-use agents, and dispatch agents. What is safe to run while you sleep and what is not, and the three safety guards every overnight agent needs before you trust it with your...
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- AI & Vibe Coding
Apr 7, 2026 · 10 min read
Magic Links vs Passwords: What to Ship for Your AI-Built MVP
Magic links are the default on Lovable. They are not always right. Here is when password auth wins, when OTP makes sense, and the hybrid pattern we use on high-trust B2B apps.
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