The WitsCode Blog
Field notes on web, AI search & growth.
Practical, opinionated writing from the team, what we ship for clients, what we are testing, and the patterns that actually move the needle.
- Conversion & Leads
May 7, 2026 · 9 min read
Lead Generation Forms on WordPress: Plugin Comparison and Setup Guide
WordPress lead generation forms compared: Gravity Forms vs Fluent Forms vs WPForms on speed, conditional logic, integrations and GDPR, plus the config we ship.
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- Shopify & Ecommerce
May 7, 2026 · 11 min read
Fraud Prevention on Shopify: When to Use Which Tool
Shopify native fraud analysis vs Signifyd vs NoFraud vs Riskified. The real AOV, chargeback rate, and volume breakpoints where each tool actually pays off.
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- For Founders
May 6, 2026 · 10 min read
Replatforming From Glide or Adalo: What You Keep and What You Rebuild
Glide and Adalo apps hit a ceiling. An honest guide to what survives a migration, what has to be rebuilt, and why most founders should replatform to a PWA, not native.
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- Shopify & Ecommerce
May 5, 2026 · 10 min read
PCI Compliance on Shopify: What You're Actually Responsible For
Shopify's PCI scope demystified. What Shopify handles, what the merchant still owns, what changes for Shopify Plus, what happens with third-party checkout apps. The honest version for founders.
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- Conversion & Leads
May 5, 2026 · 8 min read
Exit Intent Popups: When They Work, When They Annoy
When an exit intent popup is worth it and when it simply annoys visitors. Five popup archetypes ranked by conversion, plus the mobile and SEO traps to avoid.
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- AI & Vibe Coding
May 4, 2026 · 10 min read
Deploying Claude Code Output: From Artifact to Vercel in 20 Minutes
Start to finish: prompt, generate, local-run, commit, Vercel connect, env vars, DNS, live. The shortest path we know. For solo founders who want a URL by end of day.
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- Shopify & Ecommerce
May 3, 2026 · 10 min read
Shopify Payments Account Holds: What Actually Triggers Them
Reddit merchant data plus Shopify policy doc analysis. The 8 specific behaviors that trigger a Payments review, what the review actually looks at, and the pre-emptive documentation that speeds up...
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- Conversion & Leads
May 3, 2026 · 8 min read
Multi-Step vs Single-Step Forms: Which Wins for Lead-Gen?
Multi step vs single step form: the 2026 evidence shows multi-step wins past five fields, single-step wins for short forms and high-intent buyers.
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- For Founders
May 2, 2026 · 11 min read
The No-Code to Custom Code Migration Checklist: 28 Items We Run on Every Cutover
Migrating from Bubble, Webflow, Softr or Glide to custom code? The 28-item checklist WitsCode runs across export, auth, integrations, SEO and cutover.
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- AI & Vibe Coding
May 1, 2026 · 10 min read
The Sub-Agents Pattern for Long-Running Claude Code Tasks
Breaking a large task into sub-agents that each have narrow context. The pattern we use for 8-hour refactors, data migrations, and cross-repo changes. Includes actual prompt templates.
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- Conversion & Leads
May 1, 2026 · 8 min read
Contact Form Conversion Rate: The 7 Field Choices That Triple Submissions
Improve your contact form conversion rate with seven field choices, from field count to phone-number policy, each with the benchmark deltas behind it.
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- Shopify & Ecommerce
Apr 30, 2026 · 10 min read
Content Localization for Shopify: The Translate Apps Compared
Translate and Adapt, Langify, Weglot, GTranslate compared on performance, translation quality, CMS workflow, and SEO handling, with a recommendation framework by merchant type.
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- Conversion & Leads
Apr 29, 2026 · 10 min read
Lead Magnet Ideas for B2B Services Businesses (28 That Convert)
Lead magnet ideas for B2B services businesses: 28 examples grouped by sales-cycle stage, with honest conversion benchmarks and the build effort each one takes.
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- For Founders
Apr 29, 2026 · 10 min read
Softr Apps Hitting a Ceiling: What Comes Next
Softr is great for internal tools on Airtable. When multi-user permissions, custom business logic, or mobile-first UX become needs, it hits a ceiling. The migration path we recommend.
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- Shopify & Ecommerce
Apr 28, 2026 · 9 min read
Geo-IP Redirect on Shopify Without Wrecking Your SEO
The implementation that keeps geo-targeting benefits without tripping Google's interstitial or cloaking signals. Shopify Markets hreflang plus a soft-prompt pattern with real code and test data.
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- Conversion & Leads
Apr 27, 2026 · 10 min read
Website Lead Generation: How to Turn a Brochure Site Into a Lead Engine
Website lead generation explained: how to turn a brochure site into a lead engine using the magnet, form, nurture, close system and a five-page funnel.
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- AI & Vibe Coding
Apr 27, 2026 · 11 min read
Claude Code for Founders: The CLAUDE.md That Changes Everything
The project-level instructions file that transforms Claude Code from helpful to operational. The WitsCode CLAUDE.md template, what to include, what to exclude, and the commit-message rule that saves...
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- Conversion & Leads
Apr 26, 2026 · 9 min read
How to Run a Conversion Audit on Your Own Website (The 30-Minute Version)
Run a website conversion audit yourself in 30 minutes with this ordered, plain-language framework. Seven checks, the tools to use, and the one-page deliverable.
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- For Founders
Apr 25, 2026 · 9 min read
Bubble to Real Code: The Decision Framework
Bubble is fast but opinionated. When the platform's visual editor becomes the bottleneck rather than the accelerator, it is time. The four-question decision framework we use.
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- Shopify & Ecommerce
Apr 25, 2026 · 11 min read
International Shipping Rules on Shopify That Trip Up US Brands
DDP vs DDU, HS codes, customs declarations, restricted products. Shopify shipping profiles get you most of the way, but not all. A concrete playbook for US brands shipping to the UK, EU, and Canada.
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- AI & Vibe Coding
Apr 24, 2026 · 11 min read
Subscription Apps Built With AI: The Billing Edge Cases Your Generator Skipped
Proration on upgrade, cancel at period end versus immediate, trial expiry, failed payments, and the reactivation door that swings one way. The Stripe subscription paths your AI builder never wrote.
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- Shopify & Ecommerce
Apr 23, 2026 · 11 min read
Multi-Currency Checkout on Shopify: Getting the Tax Math Right
GST, VAT, sales tax, registration thresholds, price inclusive vs exclusive display. The tax edge cases we have seen go wrong for UK/US cross-border stores. Concrete Shopify configuration included.
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- Conversion & Leads
Apr 23, 2026 · 9 min read
Website Copywriting for Conversion: The 6 Rules We Apply on Every Build
Six website copywriting tips we apply on every build, each with a before-and-after rewrite, to turn forgettable site copy into copy that converts visitors.
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- AI & Vibe Coding
Apr 23, 2026 · 10 min read
Supabase Database Indexing: The Performance Work AI Won't Do For You
AI-generated schemas rarely include indexes. Walk through the EXPLAIN ANALYZE workflow, the four index types we add most, and the migration pattern to add them without downtime.
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