The WitsCode Blog
Field notes on web, AI search & growth.
Practical, opinionated writing from the team, what we ship for clients, what we are testing, and the patterns that actually move the needle.
- WordPress
Dec 2, 2025 · 9 min read
The WitsCode WordPress Build Manifesto: Performance Budget, Plugin Cap, Page Limit
Our WordPress performance budget in plain numbers: 1.5s LCP, 12 active plugins, 80KB CSS per template. The constraints we enforce on every WitsCode build and why.
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- Shopify & Ecommerce
Dec 1, 2025 · 10 min read
The Liquid Loops Quietly Killing Your Shopify Collection Pages
A technical teardown of the three Liquid anti-patterns we find on almost every Shopify audit: nested metafield loops, uncached linklist iterations, and unchecked product-tag filters. With...
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- AI & Vibe Coding
Nov 30, 2025 · 11 min read
Lovable's Supabase Schema Problems: What to Fix Before You Scale
Lovable generates tables without proper indexes, relational constraints, or cascade rules. When you hit 10K rows, queries slow. Walk through the five schema fixes we do on every Lovable takeover.
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- For Founders
Nov 30, 2025 · 10 min read
The Internal Tool a Week Habit for Non-Tech Founders
Commit to one internal tool per week with tight scope on a consistent stack. In three months you replace a dozen SaaS subscriptions and build real operating leverage.
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- WordPress
Nov 29, 2025 · 10 min read
How to Hand Off a WordPress Site to an Agency Without Losing Your Mind
A veteran's WordPress site handover checklist for SMBs switching agencies. Recover hosting, DNS, licenses, and Google access without losing data or sleep.
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- Shopify & Ecommerce
Nov 28, 2025 · 10 min read
How We Cut a Shopify Store's LCP From 4.8s to 1.9s in 72 Hours (Full Teardown)
A real anonymised Shopify performance case study. The audit, the four fixes that did 80 percent of the work, the measurements between each change, and a frank note on what we refused to do.
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- For Founders
Nov 28, 2025 · 11 min read
Replacing Airtable With a Custom Claude-Built Tool
A real client migration from a $432/month Airtable base to a $45/month custom tool on Supabase and Vercel. Cost math, feature-parity gaps, three-week timeline, and an honest stay-on-Airtable...
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- WordPress
Nov 27, 2025 · 8 min read
Fixed-Price vs Time-and-Materials WordPress Projects: Which Wins for SMBs?
Fixed price WordPress project or time and materials? An agency that has shipped 300+ websites on both models breaks down when each actually wins for SMBs.
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- Shopify & Ecommerce
Nov 26, 2025 · 10 min read
Why Dawn Beats Most Paid Shopify Themes (With Real CrUX Data You Can Verify)
We pulled ThemeVitals and Shopify's own CrUX table for the top themes. On mobile, Dawn's free baseline out-runs most $380 premium themes. Here is the data, the reasons, and the four moments custom is...
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- AI & Vibe Coding
Nov 26, 2025 · 10 min read
Rebuilding Lovable's Auth Layer: A Step by Step For Non Devs
Lovable auth broke after launch. Walk through hiring a developer versus rebuilding it yourself in Cursor, the exact Supabase dashboard panes to audit, and the three files to regenerate.
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- Guides & Insights
Nov 25, 2025 · 22 min read
API Documentation for AI Agents: Making Your API Discoverable
A developer opens ChatGPT and types: "How do I add Stripe payments to my Next.js app?" Within seconds, the AI responds with a step-by-step answer that references Stripe's API, includes endpoint URLs,...
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- WordPress
Nov 25, 2025 · 10 min read
WordPress Project Scope: What's Included vs Out-of-Scope (Template Inside)
WordPress project scope template with the line items most agencies forget. SOW addendum covering favicon, 404, GDPR, redirects, staging handover.
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- For Founders
Nov 24, 2025 · 10 min read
Internal Dashboards With Claude Artifacts: The No-Code Prompt Pattern Non-Tech Founders Are Actually Using
Build a revenue, pipeline, or content dashboard inside Claude Artifacts with zero code. Exact prompt template, the persistence API most tutorials miss, and the limits that force a custom build.
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- Shopify & Ecommerce
Nov 24, 2025 · 10 min read
The Shopify App Audit We Run Before Touching a Single Line of Code
A working Shopify app audit method from an agency that has taken over 300 websites. Four axis scoring, DevTools workflow, staging and rollback.
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- AI & Vibe Coding
Nov 23, 2025 · 11 min read
Auditing Lovable-Generated Auth Before It Becomes a Data Breach
A post-incident walkthrough of the nine checks WitsCode runs on every Lovable auth flow, covering BOLA, RLS alignment, session invalidation, and magic-link replay.
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- Shopify & Ecommerce
Nov 22, 2025 · 11 min read
INP on Shopify: The Core Web Vital Fixing LCP Won't Save You From
Shopify INP fails where LCP passes. A field guide to variant pickers, cart drawers, predictive search, and the jQuery app handlers dragging your 75th percentile past 200ms.
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- WordPress
Nov 22, 2025 · 8 min read
How Long Does a WordPress Website Actually Take to Build?
A realistic wordpress website timeline from 300+ websites: 5-page brochure 3-4 weeks, 25-page service site 8-10 weeks, Woo migration 12-16 weeks.
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- WordPress
Nov 21, 2025 · 9 min read
The WordPress Discovery Process: 12 Questions That Save Six-Figure Mistakes
The WordPress discovery process WitsCode runs before quoting any build. 12 questions covering traffic, content, integrations, GDPR, and growth ceiling.
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- For Founders
Nov 20, 2025 · 10 min read
AI Internal Tools: What to Build First in Your Business
The founder's internal-tool priority list, ranked by time-saved-per-hour-invested. Client onboarding form, lead tracker, content calendar, invoice generator. Start with the one that pays back in week...
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- AI & Vibe Coding
Nov 20, 2025 · 11 min read
Lovable to Production: The 30% That Will Eat Your Weekend
Lovable gets you to 70 percent. The remaining 30 percent is authentication, Stripe edge cases, RLS policy audit, email deliverability, error monitoring, and edge-runtime debugging. Walk through each...
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- Shopify & Ecommerce
Nov 19, 2025 · 10 min read
Why 52% of Shopify Stores Fail Core Web Vitals in 2026 (And the Three App Categories Doing the Damage)
Shopify Core Web Vitals 2026: only 48% of stores pass on mobile. The three app categories killing LCP, exact KB weights, and fixes from 300+ websites.
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- WordPress
Nov 18, 2025 · 10 min read
What Does a WordPress Development Agency Actually Do in 2026?
What a WordPress development agency actually delivers in 2026, from discovery to retainer, with real UK and US pricing and the questions SMB founders should ask.
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- Guides & Insights
Sep 3, 2025 · 20 min read
Robots.txt Strategy for 2026: Managing AI Crawlers and Traditional Bots
Your robots.txt file used to be simple. Allow Googlebot, block a few scrapers, move on.
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- Guides & Insights
Aug 14, 2025 · 13 min read
Schema Markup for AI Agents: JSON-LD Examples That Actually Work
Structured data has always been important for SEO. But in 2026, it's become critical for a different reason: AI agents use schema markup to understand, verify, and cite your content.
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