Topic
Shopify, WooCommerce, checkout, and conversion for online stores.
May 3, 2026 · 10 min read
Reddit merchant data plus Shopify policy doc analysis. The 8 specific behaviours that trigger a Payments review, what the review actually looks at, and the pre-emptive documentation that speeds up...
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Apr 30, 2026 · 10 min read
Translate and Adapt, Langify, Weglot, GTranslate compared on performance, translation quality, CMS workflow, and SEO handling, with a recommendation framework by merchant type.
Apr 28, 2026 · 9 min read
The implementation that keeps geo-targeting benefits without tripping Google's interstitial or cloaking signals. Shopify Markets hreflang plus a soft-prompt pattern with real code and test data.
Apr 25, 2026 · 11 min read
DDP vs DDU, HS codes, customs declarations, restricted products. Shopify shipping profiles get you most of the way, but not all. A concrete playbook for US brands shipping to the UK, EU, and Canada.
Apr 23, 2026 · 11 min read
GST, VAT, sales tax, registration thresholds, price inclusive vs exclusive display. The tax edge cases we have seen go wrong for UK/US cross-border stores. Concrete Shopify configuration included.
Apr 20, 2026 · 11 min read
Most advice to just use Markets is wrong for specific merchants. Here are the five factors that push the decision toward separate stores: payment gateways, tax complexity, catalogue divergence,...
Apr 19, 2026 · 9 min read
The honest 2026 case for staying native on Shopify. Section Groups, Theme Blocks, Checkout UI Extensions, Metaobjects and the Section Rendering API now cover around ninety percent of what headless...
Apr 16, 2026 · 10 min read
A build-in-public Hydrogen case study. What we underestimated month by month, what we got right, and the four-point pre-engagement checklist we now insist on before any headless Shopify SOW.
Apr 13, 2026 · 10 min read
Dev cost is only 40% of the true headless Shopify TCO. A scarred, honest breakdown of the other 60%, with real monthly numbers.
Apr 11, 2026 · 10 min read
Technical comparison from headless Shopify builds we have shipped on both frameworks. Hydrogen's opinionated SSR versus Next.js's flexibility, data loading, edge deploys, and caching, plus the call...
Apr 9, 2026 · 10 min read
An honest framework for deciding whether to go headless on Shopify in 2026. Three circles, one intersection, and an unflinching list of who is burning money.
Apr 6, 2026 · 12 min read
A 41-point audit covering technical, on-page, content, links, rich results, and international. The unvarnished version of what agencies charge two thousand dollars for.
Apr 5, 2026 · 10 min read
The default Shopify blog is a dead end. URL structure, lack of internal linking, sparse metadata, weak category taxonomy. Walk through the five fixes we make on every blog migration.
Apr 2, 2026 · 9 min read
Metaobject-driven related products, shop-the-look internal links, and blog-to-PDP linking. A no-app approach that does not add JavaScript or payment scripts. Includes the Liquid snippets we use.
Mar 30, 2026 · 10 min read
Why /collections/all and /collections/frontpage duplicate content kills ranking, and the canonical plus rewrite pattern we use. Includes the metaobject-driven landing pages we build for merchants...
Mar 28, 2026 · 11 min read
Third-party cookies are dead. Here is how to wire Shopify Customer Events, server-side GTM, Meta CAPI, GA4, TikTok, and Consent Mode v2 for US and UK traffic.
Mar 26, 2026 · 11 min read
Default Shopify product schema is incomplete. Full JSON-LD with aggregateRating, ShippingDetails, MerchantReturnPolicy, and copy-paste Liquid from 250+ builds.
Mar 24, 2026 · 10 min read
Property type, domain vs URL prefix, /collections vs /products indexing, and the robots.txt.liquid patterns we use to keep Shopify from indexing every filter combination.
Mar 21, 2026 · 11 min read
The four events GA4 misses on Shopify out of the box, how the server-side tagging fix works, and the consent mode v2 ordering trap most stores get wrong.
Mar 19, 2026 · 9 min read
Most developers use only Chrome Performance tab. Shopify Theme Inspector reveals Liquid render time per section. Here is how WitsCode combines both tools when a page is mysteriously slow.
Mar 16, 2026 · 10 min read
A reference-style breakdown of Shopify section schema. The eight presets we use on ninety percent of builds and the anti-patterns that make merchants curse your name.
Mar 14, 2026 · 10 min read
The anti-patterns that break on every theme update and the structural patterns that do not. Section override hygiene, snippet versioning, theme settings migration.
Mar 12, 2026 · 9 min read
The rule we use on every WitsCode Shopify build: if it can be Liquid, it must be Liquid. Why server-rendered logic beats client-side hydration for SEO, Core Web Vitals, and conversion, with the two...
Mar 10, 2026 · 10 min read
Choices you make in week one that come back to bite in year two. Section naming, block limits, metaobject vs metafield, global sections strategy. What we do differently the second time around.
