MacEwans Pumping Systems, a heritage New Zealand pump specialist
New ZealandCommercial and industrial pumping equipment and servicing
- Structured pump catalog by category and application
- Brand partner showcase
- Industries served navigation
- Branch and enquiry contact flow
The challenge
Where we started.
MacEwans Pumping Systems carries a deep and technically varied range of pumps, parts, controllers, and servicing capabilities, built over more than a century of trading in the New Zealand pumping industry. A range that spans submersible, self priming, centrifugal, sewage and wastewater, flood control, and specialty corrosion resistant and high temperature pumps, alongside agency brands and a workshop servicing arm, needed a website that could present this breadth clearly without overwhelming specifiers, engineers, and procurement buyers. The brand needed a site that communicated its 1896 heritage and exclusive focus on pumps, made the right product or service easy to find by category, application, or brand, and gave commercial and industrial customers a direct path to expert advice across its branch network.
Our approach
What we built.
WitsCode built a catalog led business website that organizes the MacEwans range across three primary axes: a Products menu spanning many subcategories (from submersible and centrifugal pumps to flood control, sewage, corrosion resistant, and high temperature equipment), a Services section covering design and optimization, installation and commissioning, maintenance and repair, and emergency pump support, and an Industries section mapping the offering to sectors such as water and wastewater, stormwater, mining and construction, food and beverage, and agriculture. Leading agency brands including Tsurumi, Gorman-Rupp, Netzsch, and Bombas Ideal are surfaced as a partner showcase, reinforcing the company's positioning around world leading equipment.
The homepage is structured to move a visitor from positioning to proof: a hero carrying the "Comprehensive Fluid Transfer Solutions for Commercial and Industrial Needs Since 1896" message, a featured product showcase, a heritage and commitment section, the services and brand partner blocks, a case studies area, and a lead capture contact form. A dedicated Case Studies section gives space to real project work, while the contact experience exposes the head office and the Auckland, Hamilton, Palmerston North, and Christchurch branches with their direct lines and enquiry forms.
Rather than an online checkout, the site functions as an authoritative catalog and credibility hub, channelling specifiers and industrial customers toward the right product, the relevant branch, and a direct conversation with the MacEwans team.
Outcomes
What followed.
- Presents a deep pump and equipment range in a clear, browsable catalog structure
- Lets buyers navigate by product category, application, or brand
- Communicates the company's long heritage and specialist pump focus
- Showcases leading agency brand partnerships in one place
- Connects visitors to the right branch and to enquiry forms for expert advice
Stack
What we used.
- WordPress
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