Sharing our thoughts on design, strategy, and digital marketing alongside news and updates from our team.
A dermatology practice in Austin wants to rank for “best acne treatment near me.” A telehealth therapy platform needs visibility when someone asks ChatGPT, “Where
We ran 50 experiments on AI search visibility over the past year. Some doubled citation rates. Others failed spectacularly and taught us more than the
Your neobank just published a beautifully written guide on high-yield savings accounts. The content team spent three weeks on it. Compliance reviewed it twice, struck
A SaaS company with 4,000 monthly AI referrals watched their ChatGPT citation rate drop to zero in eleven days. No warning email. No manual action
The vocabulary of search has been rewritten. Concepts that did not exist eighteen months ago now determine whether your SaaS product gets recommended by ChatGPT
A startup founder in Dallas sits at her kitchen table at 11 PM, staring at a cease-and-desist letter from a competitor. She does not open
Someone asked ChatGPT last week how to set up a CI/CD pipeline for a monorepo. The answer included a detailed walkthrough, tool recommendations, and a
A procurement committee at a Fortune 500 company just asked an AI agent to shortlist cloud security vendors. Seven people sit on that committee. Each
A developer opens ChatGPT and types: “How do I add Stripe payments to my Next.js app?” Within seconds, the AI responds with a step-by-step answer
Here is a statement that will make most marketers uncomfortable: the most valuable interaction a potential customer has with your brand might be one where
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