Website Performance Optimization
LCP, CLS, and INP fixed at the source for faster pages and better rankings.
Who this is for
If any of this sounds like you, we should talk.
Your PageSpeed score is in the red and you do not know why
You ran PageSpeed Insights. You got a 32. The recommendations look like a foreign language. You need someone to actually fix it, not just explain why it is slow.
Google Search Console is flagging Core Web Vitals failures
LCP, CLS, or INP are in the poor range for a chunk of your URLs. You know it is hurting rankings. You need it diagnosed and fixed at the source.
Your ecommerce store is slow and conversion is suffering
Every extra second on a product page is lost revenue. Mobile shoppers bounce before the cart loads. You need real performance work, not another caching plugin.
You did the easy fixes and you are still slow
You enabled caching. You added a CDN. You installed an image plugin. The site is still slow because the real bottlenecks are in the theme, the queries, and the third-party scripts.
What changes for you
Outcomes you can point to, not features you can ignore.
- Core Web Vitals in the green for the URLs that matter to your business.
- Sub-2-second LCP on mobile for product pages, landing pages, and key conversion paths.
- Lower bounce rates and higher conversion as pages stop testing visitor patience.
- SEO ranking lift in 4 to 8 weeks as Google rewards the speed improvements.
- A documented performance baseline you can monitor and protect over time.
What is included
Scope, organized by phase.
Audit (Phase 1 of 5)
Phase 1
Audit
What we lock down in this phase before moving on.
- Full performance audit (PageSpeed, Lighthouse, WebPageTest, GSC Core Web Vitals)
- Real-user monitoring data review (CrUX, RUM)
- Asset, script, and render-blocking inventory
- Database query and server-side bottleneck analysis
- Prioritized fix list with expected impact per item
How an engagement works
From hello to handoff, step by step.
Performance audit
We run a full audit using PageSpeed, Lighthouse, WebPageTest, and your Search Console Core Web Vitals report. You get a written audit with a prioritized fix list.
Scoped optimization plan
Based on the audit, you get a scoped plan of what to fix, in what order, and the expected impact per fix. No vague Lighthouse score promises.
Ship fixes in sprints
Quick wins first (images, scripts, render-blocking). Then infrastructure (CDN, caching, hosting). Then code-level fixes (CLS, INP, bundle size). Each sprint shipped and measured.
Measure and validate
Every sprint, we re-run the audits and compare against the baseline. You see the numbers move on actual reports, not just our word for it.
Monitor and protect
Once the site is fast, we set up monitoring and regression alerts so it stays fast. Optional ongoing performance retainer for continuous tuning.
Case study
Cyble.com
A documented optimization roadmap that the internal team could execute against. Used as a reference proof point for similar content-heavy sites where speed is the leverage point on rankings and engagement.
Cyble was running a content-heavy site with slow load times, render-blocking scripts, and Core Web Vitals failures across the highest-traffic URLs. Rankings were soft on competitive queries where speed was a known ranking factor.
We delivered a structured performance audit covering PageSpeed, real-user monitoring, asset inventory, render-blocking analysis, and database bottlenecks. We documented a phased optimization plan covering image strategy, script management, CDN tuning, caching, and code-level CLS and INP fixes, with expected impact per item.
Why us
What you get with WitsCode that you don't get elsewhere.
We fix the cause, not the symptom
Anyone can install a caching plugin and a CDN. We dig into the theme code, the database queries, the third-party scripts, and the layout shifts. The real bottlenecks live in places plugins cannot reach.
Expected impact per fix, not vague promises
Our audit tells you which fixes will move LCP, which will move CLS, and roughly by how much. You decide what to ship based on impact, not on a generic best-practices checklist.
We protect the gains after we ship them
Optimization without monitoring is a one-time win. We set up regression alerts and real-user monitoring so the site stays fast as content and code change.
WitsCode rebuilt our Shopify store so it finally converts the traffic we were already getting. They understand speed and storytelling in equal measure, and the store has been a real growth lever since launch.
Free download
Core Web Vitals quick-fix checklist
The first-pass checklist we run on every performance engagement. Image, script, font, and layout fixes you can ship this week.
Frequently asked
Questions before you reach out.
Three Google-defined metrics: Largest Contentful Paint (loading speed), Cumulative Layout Shift (visual stability), and Interaction to Next Paint (responsiveness). They are confirmed ranking signals and they correlate strongly with bounce rate and conversion.
Depends on where you are starting. Most sites we work on go from PageSpeed scores in the 30s or 40s to the 80s or 90s on mobile, with LCP cut by half or more. We will give you a realistic projection after the audit, not a generic promise.
Yes. Core Web Vitals are a confirmed Google ranking factor, especially in competitive verticals. Beyond rankings, faster pages reduce bounce, lift conversion, and improve every downstream metric. Speed is one of the highest-leverage SEO and CRO investments you can make.
A focused performance engagement typically runs 4 to 8 weeks from audit to final measurement, depending on the platform and the depth of issues. Quick wins ship in week one. Code and infrastructure fixes follow.
Not when it is done correctly. We work on staging, run regression tests, and roll out changes in phases. Visual QA, functional QA, and rollback plans are part of every sprint.
Yes. WordPress, WooCommerce, Shopify, Next.js, custom builds, and headless setups. The audit approach is the same. The fixes vary by platform.
Sometimes it is. We will tell you straight if your current hosting is the bottleneck and recommend a migration. We can handle the move (Cloudways, Kinsta, WP Engine, Vercel, or a managed VPS) as part of the engagement.
Ready to fix the speed problem at the source?
Book a free strategy call. You get a real performance audit and a prioritized fix list, not a generic caching pitch.