AI Search for Marketplaces: Two-Sided Network Optimization
Someone asks ChatGPT: “Where can I hire a freelance data engineer who knows dbt and Snowflake for a three-month contract?” The AI responds with two
January 8, 2026
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Sharing our thoughts on design, strategy, and digital marketing alongside news and updates from our team.
The AI Search Opportunity Calculator: Size Your Market Potential
Every investment decision starts with the same question: how big is this? Not how big it could be in some theoretical future. How big is
January 4, 2026
AI Search Attribution Modeling: Tracking the Full Customer Journey
AI Search Attribution Modeling: Tracking the Full Customer Journey Here is a scenario that plays out thousands of times a day. A prospect sees your
December 31, 2025
AI Search for Healthcare: HIPAA-Compliant Optimization Tactics
A dermatology practice in Austin wants to rank for “best acne treatment near me.” A telehealth therapy platform needs visibility when someone asks ChatGPT, “Where
December 28, 2025
The AI Search Experiment Log: 50 Tests Every SaaS Should Run
We ran 50 experiments on AI search visibility over the past year. Some doubled citation rates. Others failed spectacularly and taught us more than the
December 24, 2025
AI Search for FinTech: Compliance-Friendly Optimization Strategies
Your neobank just published a beautifully written guide on high-yield savings accounts. The content team spent three weeks on it. Compliance reviewed it twice, struck
December 20, 2025
AI Search Penalties: What Gets You Blocked by ChatGPT and LLMs
A SaaS company with 4,000 monthly AI referrals watched their ChatGPT citation rate drop to zero in eleven days. No warning email. No manual action
December 15, 2025
The AI Search Glossary: 100+ Terms Every SaaS Marketer Must Know
The vocabulary of search has been rewritten. Concepts that did not exist eighteen months ago now determine whether your SaaS product gets recommended by ChatGPT
December 11, 2025
AI Search for Professional Services: Lawyer, Accountant, Consultant SEO
A startup founder in Dallas sits at her kitchen table at 11 PM, staring at a cease-and-desist letter from a competitor. She does not open
December 8, 2025
Video Content Optimization for AI: YouTube SEO Meets ChatGPT
Someone asked ChatGPT last week how to set up a CI/CD pipeline for a monorepo. The answer included a detailed walkthrough, tool recommendations, and a
December 4, 2025
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